The Coca-Cola truck is coming to Lancaster on 3rd December

Have you been naughty or nice this year?

If you’re one of the late bloomers and you’re not quite in the festive spirit yet,  there’s one thing that’s bound to kick-start your Christmas spirit and get you in the mood: The Coca-Cola Truck!

The Coca-Cola Christmas Truck Tour will be returning to the UK and Lancaster for the sixth year in a row. Stopping at 44 locations across the UK, don’t miss your chance to have a photo taken with the famous truck and soak up the festive spirit with seasonal music, a free Coke and a Christmas surprise!

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But what does the Coca-Cola truck represent? Aedamar Howlett, marketing director for Coca-Cola Great Britain said: “our much-loved Christmas Truck Tour marks the unofficial countdown to Christmas”.

Coke has also given the chance for one lucky consumer to win a personal visit from the Christmas truck to their home  and a Santa sack full of goodies worth £5,000. To be in with a chance of winning this special prize, consumers must buy a promotional pack of CocaCola, Diet Coke or CocaCola Zero Sugar and follow the instructions on the pack.

We asked a few local students what they thought of the Coke truck coming to town and here’s what they had to say:

Megan Whaley, 19, Marketing Student: “I’ve always loved Christmas, such a festive time of year and this marks the start of my Christmas”.

James Belli, 20, Management Student: “We don’t have this in Italy so I’m really excited to see it for the first time”.

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This year Coca Cola have teamed up with FareShare, a UK-wide charity that tackles hunger and food waste by redistributing good food that would otherwise go to waste to frontline charities and community groups that support vulnerable people including: homeless shelters, children’s breakfast clubs, and domestic violence refuges. These organisations transform the food into nutritious meals, which they provide alongside life-changing support.

Over the last 12 months, 4,652 charities and community groups received 10,795 tonnes of food through FareShare, enough to provide almost 22 million meals for people in need with an estimated value to the charity sector of £21.7 million. To find out more, please visit www.fareshare.org.uk.

The truck stops in Lancaster on the 3rd of December at 00:01! So bring your scarf & gloves because it’s gonna be a cold one!

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