We found out why Old Joe has turned pink

Pink in support for charity

If you've recently walked by the University clock tower at night or seen his omnipresent face looming in the distance, I'm sure, like many of us, you've noticed his new pink glow.

In October, Old Joe will remain pink in support of Breast Cancer awareness month. The University issued a statement on their website stating: "the University has joined forces with University Hospitals Birmingham NHS and the QEHB charity to mark Breast Cancer Awareness month."

#oldjoe #universityofbirmingham #mscinvestments

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With breast cancer being one of the most common forms of cancer in the UK, the University's support of its awareness is key in helping to remind students to take care of their bodies, as well as honouring those who have suffered with or survived cancer.

Have you spotted our clock tower Old Joe has been turning pink this month?It's to mark Breast Cancer Awareness month -…

Posted by University of Birmingham on Monday, October 9, 2017

Adding to Old Joe's catalogue of colours, pink is only his latest trend, previously turning it's face green and blue.

Students can request a colour change of Old Joe to celebrate, commemorate or raise awareness of campaigns.

To do this you can email [email protected] with dates, colours, reasonings and the University's link to your causes. Visit the Old Joe intranet page for more details.

What colour will Joe turn to next?

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University of Birmingham awareness birmingham university breast cancer old joe UoB