What happened to Brandt’s Boys? Their content was always insane, but their downfall was MESSY

If you spend enough time on the gay side of TikTok and Twitter, you’re bound to come across Brandt’s Boys: Jordan, Troy, Nash, and a few others. 

Brandt’s Boys is a p*rn platform that uses non-s*xual content for marketing on TikTok, situating itself as a content creator house. Now, information on the group’s origins is kinda sketchy, but as the name suggests, it’s owned by a mysterious man called Brandt who never shows his face. Originally, it was him and his also faceless boyfriend, Nash, making content, but then the family grew. 

Fast-forwarding a few years, Brandt’s Boys were joined by names that would quickly overtake the OGs in terms of popularity. One was Kyle, who is openly gay; another was a straight married man called Jordan; and finally a guy called Troy. Alek was a new edition just a few years ago. Through both the Brandt’s Boys pages and standalone profiles for the individual models, they amassed a following of millions. 

gay culture is knowing who this boy band is pic.twitter.com/hZJRADMrJ9

— poppy 🦋 (@notpopbase) August 25, 2026

But what happened to them? The answer is hella messy. 

What happened to Brandt’s Boys? 

2024 marked the start of the downfall for Brandt’s Boys after Brandt himself and Nash had already taken a step back.  

One of the most popular members was definitely Kyle, largely because he had a lot of chemistry with straight man Jordan. It became a huge part of their brand, so when Kyle decided to reduce his activity, the funeral bells began to chime. 

He updated followers with: “Brandt has always known that I am nomad and have a hard time with long term living commitments. When I first joined the group, I was flying back and forth regularly to film content. Eventually I made the decision to move closer to the group so we could have more freedom with filming hours, and I have had a great time living in a new city.

“While everyone was discussing their needs for a break, I realised that I have been in this city longer than I usually live anywhere, and have made the decision to move again. I have noticed many comments about how it seems that I have quit from the lack of content I have participated in, and I just want to clarify that is not the case.”

@brandtxkyle

Guess how many times we had to try this 🙈 @brandtxalek #Brandtsboys #gay #gaytiktok #lgbt #lgbtq #roleplay #gayboy #gaypride #lgbtqtiktok gayman

♬ –

Newbie Alek soon followed, explaining: “I put school on hold to create content with the boys, which was an amazing experience and taught me a lot, but it was never meant to be permanent. I told my professors that I would only be taking a year off, and that, somehow, turned into 2.5 years. They’ve reached out several times to ask when I would return, and I have finally decided it is time to finish the program that I started.”

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Troy, who had struck up a very real friendship with Alek, then decided to step back as well to focus on other things. 

That just left straight man Jordan, and though he also issued a long statement, his was considerably more bizarre. With most of the members taking a break – eat your heart out, KATSEYE – they needed a niche, a bit, a thing to separate the brand from other platforms. 

Credit: Brandt’s Boys

Jordan ultimately decided to relinquish all control of his “ej*culations” to Brandt in the hopes of getting “as many people off” as possible. 

“If I am waiting long periods to c*m, my org*sms will be stronger than ever before and my cumshots will be the biggest they’ve ever been. With all the pent up aggression, I will also f*ck harder and more passionately than we’ve ever seen. Brandt has also stated that he will only let me c*m when he feels that I have truly impressed him, so I will have no choice but to always be eager to please and follow his commands. I am still unsure how well I will handle being controlled 24/7, but I am excited by all of the positive things that will come from these changes and hope you are as well!”

See, told you it was odd. 

@jordanxbrandtx

What should I be for Halloween 🤔

♬ original sound – dj auxlord

Where are they now? 

In 2026, two years after the “breakup” one person on Twitter compared to One Direction’s split, the Brandt’s Boys brand is quite different. Troy has since returned, though, and Nash even pops up occasionally with his face covered. 

For the most part, Brandt’s Boys’ Twitter is just Jordan and Troy getting up to x-rated activities, but the brand does still share the occasional clips of Kyle whenever he’s in town. It’s also a fan of recycling older clips to give the illusion of a full family. 

They’re still there, doing their things, but people on Reddit have argued that the magic is gone. 

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Featured image credit: Instagram