This Love Island 2024 girlie just landed a HUGE six figure brand deal with L’Oreal

A Love Island 2024 girlie has just landed the biggest brand deal from the cast of that series so far. It’s a huge six figure deal with beauty brand, L’Oreal Paris. Ok, this is a massive flex.

Uma Jammeh has had huge success since the show. She and Wil quit the villa after he was dumped, and everyone was shocked and wondered if she’d missed out on an opportunity. It didn’t help that he’d just cracked on with someone else during Casa Amor. But, they defied us all, and are now the only couple from that series still together. If you don’t count Harriett and Ronnie, who have broken up and got back together on All Stars.

Anyway, Uma’s winning on all fronts. That’s because she’s just landed the huge deal with L’Oreal. Her title is a bit iconic, she’ll be “Elvive’s Chief Gloss Officer” for a massive new ad campaign. You have to admit, she does have glossy hair. It’s perfect for her!

Uma will be appearing in an advert for the brand, and has reportedly been paid in the hundreds of thousands for her time. Announcing her new role, Uma said on Instagram: “I’m so excited to officially announce that I’ve joined the @lorealparis family as Elvive’s Chief Gloss Officer! No calls will go unanswered and no strand left dull, because I’m on a mission to bring you the glossiest hair of your life!

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“This has been such an amazing journey for me! Representing the Glycolic Gloss range feels like a dream come true- glossy, glowing hair and skin have always been my passion, and now I get to share that love with all of you. L’Oreal is a brand I’ve long admired- not just for its beauty legacy, but for its powerful commitment to women’s empowerment, diversity, and sustainability. It’s an honour to be aligned with such meaningful values and to be part of a brand that truly inspires me.

“Huge thanks to my L’Oreal Paris family for this incredible opportunity and all the love and support along the way. From this moment on, please address me as CGO.”

Her fellow Islanders were all in the comments wishing her well. 2024 winner Mimii said: “This is so exciting,” whilst Grace added: “Stop it now I am so proud of you.” Matilda said: “SO PROUD OF YOU” with a bunch of love heart emojis.

Get it, girl!

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