It’s here! The first brand deal after I’m A Celeb is of course a huge money collab for Coleen

The first brand deal with a campmate from I’m A Celeb 2024 has been revealed, and of course it’s with Coleen Rooney herself. Just days after the final Coleen has bagged herself a huge money deal.

Coleen is now working with wellness brand Applied Nutrition, and it’s been said this was the secret reason she looked so good in the jungle. According to The Sun, her skin and hair looking so good in the jungle was “no accident” – and was because of the brand.

Coleen apparently already signed the deal before the show, but it’s only just been announced to the public. It’s also been claimed she sneaked the brand’s hair, skin and nails capsules into the jungle – so we were inadvertently getting ads this whole time! Plus, Coleen is already a stake-holder in the brand and an ambassador.

The new deal is thought to be worth a huge amount, and will see Coleen launch her own range of products in January. She will also be the face of a TV advert. The brand is leading in the health supplements market.

It’s been reported the deal will be a “game changer” to her bank balance. Coleen and Wayne Rooney are worth around £155million between them, and Coleen was paid £1.5million for the jungle – so that’s the kind of ballpark we’re playing in.

A source told The Sun: “Coleen was definitely taking the hair, skin and nails collagen capsules every day in the jungle. She was always glowing, even after weeks of gruelling trials, and there was serious buzz on social media about how great she looked.”

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They continued: “People are saying it’s because of the Applied Nutrition products she was sneaking in and it’s caused a massive surge in interest for them. This has been the perfect moment for Coleen to showcase the benefits of the products she is going to be promoting next year.

“There is a huge PR campaign planned around her work with Applied Nutrition. In fact, a major TV advert was recorded before she went into the jungle and it is set to air on prime time TV early in the new year. Coleen’s collagen capsules are going to be what every woman wants.”