The journalist behind the Wicked holding space meme has bagged herself a brand deal!?

Holding space for the lyrics of Defying Gravity and really finding power in that has truly been the most joyous and hilarious meme not only of the Wicked press tour, but one of the best of the year. And to thank for that we have Tracy E Gilchrist, the OUT magazine journalist (who is in queer media, so) – and now she has secured the bag after making the holding space meme, because the Wicked press tour magic moment maker has bagged a brand deal!

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The booked and busy Tracy E Gilchrist has bagged a brand deal with Mac cosmetics. She’s holding space at the Mac store, where the company is giving 100% of any Viva Glam purchase to support healthy futures and equal rights for all 365 days a year. Wholesome.

The video is so fun, and sees queen Tracy demanding everyone in and around the shop holds space. As she is wan to do. So glad she’s bagged a brand deal for birthing the iconic Wicked meme, especially because Ariana and Cynthia just confessed they have no clue about what holding space meant in the first place.

In a new bit for Variety, Ariana Grande and Cynthia Erivo confessed the had “no idea” what was happening with the entire holding space fiasco.

“So I didn’t know what any part of it meant,” Ariana Grande told Variety. “I didn’t understand the first sentence. And then I definitely didn’t understand what was happening — how you [Erivo] responded. I was like, ‘Oh, what did she say? What did you hear?’ And I just wanted to be there ’cause I knew something big was happening, and I didn’t know how to be there.”

Cynthia then admitted “After a while, I didn’t know how to be there.”

Ariana then carried on explaining “[Gilchrist] said something that meant something to her, it meant something totally different to you, and then she tried to kind of take it somewhere else. And the craziest thing was, I remember in the moment asking myself, ‘Am I okay? Did I not hear something?’”

Ari then explained the now iconic finger grab, saying “I was like, ‘Cause she looks like she’s about to cry again. And I’m gonna grab this ’cause I think you might need something,’” she recalled. “And I don’t know what the tapping was about, but that happened.”

Cynthia explained how the queer media moment perplexed her further, saying “She’d said that she was seeing it because she was in queer media, and I was like, I honestly didn’t know what that meant. And am I also in queer media maybe? Work. Let’s both be there.”

The two Wicked icons reflected positively on the whole meme, though – with Ariana saying “I just am glad. I feel really relieved that the world had the same experience with this moment that I did because I felt like, ‘Oh, I’m not broken.’”

Cynthia concluded: “I do love how the world has, like, gone with it. I love that it’s become vernacular now, which is really fun, that people are constantly saying, ‘We’re really holding space with that.’ I want a T-shirt with ‘Holding space with that.’”