ASOS forced to remove ‘offensive’ mental illness pillow after Manchester students complain

It said “I have an anxiety disorder”

anxiety asos depression furious insensitive twitter

ASOS have been forced to remove an offensive pillow from their website –  after furious Manchester students complained about it on Twitter. 

Cheesed off students moaned that the red cushion, which had “I can’t keep calm and carry on because I have an anxiety disorder” written across it, has “turned someone’s daily struggle into a source of profit.”

Now, the fashion brand has been forced to apologise profusely for the cock-up – and completely remove the item from their site.

A final year Linguistics student was raging when she came across the product this morning. She said: ” My mouth hit the ground when I saw it. Who do they think they are?! It’s just disgusting. As if anyone would actually buy it?!”

Final year Paige Tully was equally miffed. On Twitter, she said: “ASOS, what are you thinking…? How delightfully #offensive #wankers ”

She told us that: ” I understand that they’re trying to make the issue more light hearted- but it’s not a joke for people who actually suffer from anxiety”


A third year Art History student who suffers from mental health issues herself was incensed: “Depression and anxiety are serious issues and the insensitivity that ASOS is promoting and cashing in on has really fucked me off. Mental illness is not a joke.”

Natalie Herne was even more miffed at the companies insensitive move: “Don’t glamorize a disability, especially one that effects a persons life so thoroughly and can be debilitating.

“Don’t turn someone’s daily struggle into a source of profit. It’s just disgusting”

Twitter has been buzzing all day with angry comments from narked off tweeters, with comments such as: “is this for fuckin real” and “really disappointing”.

ASOS took the offending item off their website immediately after the negative responses and apologised to customers like Paige over Twitter, saying:

“We’ve taken this seriously- sorry the item has offended you. Thanks for bringing this to our attention- it’s been removed. ”