Over 50% of Scots are priced out of live sporting matches

The 2015 Rugby World Cup was “the most expensive major sporting event of all time”


According to a new survey, over half of Scots say they won’t pay to attend live sporting matches due to the price of the ticket.

The data suggests that a reduction in prices could make sport more accessible to more people.

Out of those surveyed, 69.1% said that rugby and football clubs charge too much for tickets, with 59.3% stating that they can’t or won’t pay to see live games.

However, there was a huge difference in age, with 83% of 45-54 year olds saying that match tickets come with an ‘unreasonable cost’, while 67% of 18-24 year olds believing clubs are charging fair prices.

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2015 Rugby World Cup: The most expensive sporting event of all time

Respondents were asked to select how much they’d pay for a ticket to a live game – with 11% selecting £0-20, 9% selecting £21-40, and just 1% willing to pay £41-60.

18.5% of Scots said that it would depend on the Sport, while 59.3% said they wouldn’t pay to see live games.

Less than 1% of Scots surveyed revealed they would pay whatever it cost to see their team play.

The survey, undertaken by rugby equipment retailer RugbyStore, asked 500 Scots whether they thought football and rugby clubs charged too much for tickets, and how much they were willing to pay to see a live sporting match.

The data comes as no surprise after the 2015 Rugby World Cup was dubbed “the most expensive major sporting event of all time.”

The cheapest adult ticket for the upcoming Scotland versus Italy match is £35, with prices ranging up to £85.

Last year, a report from the BBC revealed that a match day ticket for a Premier League football club cost as much as £95.