Selling Sunset Alanna Pioneertown

Alanna ‘deeply sorry’ for ‘confusion’ over lying about owning Pioneertown on Selling Sunset

‘I certainly do not own Pioneertown, I never should have said that and I apologise for doing so’


Alanna Gold faced serious backlash from the residents of Pioneertown over her claims on Selling Sunset that she owned the town. During her time on the show she claimed: “I own a little Western town in the desert, so it’s called Pioneertown.”

However, the residents were outraged by her “false claims” and demanded an apology from Alana saying that “the claim that she owns the ‘entire town’ is verifiably false.” The residents clarified that Alanna only owns a “small minority non-controlling interest in an entity that owns six of thirty-five parcels in the Mane Street area, constituting less than one per cent of Pioneertown’s total 640 acres.”

Via Netflix

Selling Sunset star Alanna has now issued a public apology to the residents of Pioneertown, with her representative telling The Tab: “I want to reach out to personally say I am so deeply sorry for the confusion I have caused. I certainly do not own Pioneertown, I never should have said that and I apologise for doing so. I want you to know that I did not mean any harm, I absolutely love Pioneertown and I simply got too excited talking about it.

“My first date with my husband was there and our wedding was at the Soundstage. We wanted to become part of the community so we invested in a home and other properties there.

“We are contacting any and all reporters to make sure they update their stories and correct the record. Again, I am so sorry to the people of Pioneertown, I would never want to disrespect the town’s history or any of the people who make it such a wonderful place.”

Selling Sunset Alanna Pioneertown

Via Netflix

In their original full statement, the residents of Pioneertown stated that Alanna’s claims of ownership were “baseless” and “belittling.” They said: “The people of Pioneertown kindly request an apology from Selling Sunset and Alanna Gold. The baseless claims by Selling Sunset’s Alanna Gold that she ‘owns Pioneertown’ undermines 78 years of internationally celebrated film, arts and cultural history.

“These claims belittle generations of artists, neighbors, nature lovers, community members, musicians, small business owners, and otherwise magnificent people of Pioneertown.”


The statement continues: “Pioneertown is a mile-square census designated community with over 400 residents and is privately owned by more than 100 independent parties. Mrs. Gold has a small minority non-controlling interest in an entity that owns six of thirty-five parcels in the Mane Street area, constituting less than 1 per cent of Pioneertown’s total 640 acres. The claim that she owns the ‘entire town’ is verifiably false.”

Selling Sunset season eight is available to watch on Netflix now – For all the latest Netflix news, drops, quizzes and memes about Alanna and Pioneertown, like The Holy Church of Netflix on Facebook. 

Related stories recommended by this writer:

Pioneertown exposes Alanna for lying about ‘owning town’ on Selling Sunset and demands apology

• Get to know model Alanna Gold: The new cast member making a major mark on Selling Sunset

Inside Pioneertown: The genuine wild west town owned by Selling Sunset cast member Alanna

Featured images via Netflix before edits.