Clickbait ending explained: Ok, so what did all those twists and shocks actually mean?

I suspected every character was guilty at some point

3 years ago

From the moment Clickbait began, with Nick Brewer being videoed holding up a sign saying he abuses women and will die when the video hits five million views, we knew it was going to be a wild thriller. But nobody could have ever imagined the ending of the series, and how Clickbait finally explained to us what had been the cause of Nick Brewer’s fate.

In each episode came a new revelation, and by the end of the series it felt like everyone had been involved in someway or another. Nick Brewer was a happy, family man, married to Sophie with two kids – Ethan and Kai. He has a fiery relationship with sister Pia, but what siblings don’t fight a little? Next thing he’s gone missing, the video is uploaded, Sophie confesses she had an affair and it looks as though Nick has been talking and seeing countless other women he met on dating apps.

The show ended with Dawn, the lovely (ish) lady from Nick’s work, and her husband Ed kidnapping Kai, another death and us finally finding out what happened to Nick Brewer. But it was a lot, so here’s the full ending of Clickbait explained.

The ending of thriller series Clickbait on Netflix explained and who killed Nick Brewer in twist finale episode

via Netflix

Ok so here’s the ending of Clickbait on Netflix explained, and exactly what happened to Nick Brewer broken down

All of that was a bit much, right? So, here’s exactly what we had learned by the end of the show. Let’s kick it off with one fact: Nick Brewer was pretty much completely innocent. It looks as though he set up one dating app at the start of all the mess, but this was in retaliation to Sophie having an affair, and his profile read that he was interested in “fun” and “friendship” – it doesn’t look like he was actively looking for anything, or speaking to anyone.

via Netflix

Dawn, who worked with Nick, was clearly very lonely in her relationship, and wanted to know what it was like to be admired and desirable in the way Nick was. So, when Nick trusted her with information about his personal and family life, and his computer passwords, she used this to hack his dating profile and take his information to set up more. She then had a little side hobby, chatting to these women as though she was Nick, even setting up fake names to lure the women into falling in love with who they believed was Nick Brewer.

via Netflix

One of these women was Sarah Burton – who fell so madly in love with the online persona Dawn had created, and was clearly unhappy already, that when things didn’t turn out how she had imagined and who she believed was Nick sent her horrible messages, took her own life. Sarah’s brother, Simon, found all of these messages on her phone and realised the person sending the messages was a catfish – and went looking for the real Nick Brewer, believing he was responsible for his sister’s death.

via Netflix

This is when Nick was kidnapped, and Simon and his friend Daryl put him in the back of a van and forced him to make the viral video. But, Nick was innocent. When Nick managed to persuade Simon of his innocence, Simon let him go. Nick must have worked out exactly who had been setting up the false accounts, because Dawn was the only person who knew all the details about him and his life and had access to his photos. So, Nick went to Dawn’s home. Nick demanded Dawn confess to the police about what she had done, and take some responsibility for Sarah’s death. Dawn’s husband, Ed, walks in on the commotion and hits Nick over the head – which in the end showed us how Nick had died.

via Netflix

Of course, the final episode ended in a showdown with Ed and the police, when Nick’s son Kai had gone to visit Dawn and Ed to find out the truth. Ed had been adamant he wasn’t going to end his life in prison, so when the police asked him to drop his gun he didn’t, leaving them no choice but to shoot him.

Clickbait is available on Netflix now. For all the latest Netflix news, drops and memes like The Holy Church of Netflix on Facebook.