Ranked: The highest earning beauty influencers in 2021
Shocker James Charles is on the list
Beauty influencers are the OGs of the influencer world. First starting over 10 years ago doing YouTube tutorials in their bedrooms – showing us all how to contour, bake and do the perfect eyeliner. It makes complete sense that now in 2021 many beauty influencers are becoming some of the richest influencers around.
Beauty company Cosmetify has calculated the richest beauty influencers this year based on their combined estimated earnings per post across YouTube, Instagram and TikTok.
Since the explosion of TikTok last year, beauty influencers have been able to film more content, reach higher follower numbers and share more makeup and skincare tips. And it’s increased their bank balances of course. Influencers like Bretman Rock and Mari Maria can make nearly £10,000 for a single TikTok.
These are the richest beauty influencers this year based on their combined estimated earnings per post across YouTube, Instagram and TikTok:
10. Camila Coelho
Combined earnings per post: £22,510
Kicking off the top 10 of richest beauty influencers is Camila Coelho who posts a variety of fashion and beauty content on her social accounts.
Camila makes the most money from posting on her Instagram account to her nearly nine millions. She can earn over £20,000 for single post on Insta.
9. Bianca Heinicke
Combined earnings per post: £22,950
Bianca Heinicke aka Bibi’s Beauty Palace can earn nearly £23k for posting a single advert on YouTube, TikTok and Instagram.
Her current most profitable social media is estimated to be her Instagram where it’s guessed she earns around £18,000 for one post.
8. Bethany Mota
Combined earnings per post: £23,149
Next up is 25-year-old influencer Bethany Mota who has been in the beauty business since she launched her YouTube channel in 2009.
Now she can earn over £12k for a single YouTube video and nearly the same amount for a post on Instagram.
7. Nikkie Tutorials
Combined earnings per post: £40,146
Dutch Nikkie de Jager aka Nikkie Tutorials has been posting makeup videos for over 10 years now, so it’s safe to say she knows her stuff.
Which probably explains why she can earn nearly £35,000 for an Instagram post and nearly £2,000 for a single TikTok.
Combined earnings per post: £46,004
Yuya is the only influencer on this list to not be making any money on TikTok, but that hasn’t stopped her from being able to earn nearly £40,000 on one Instagram post.
She’s also set up her own beauty brand which will definitely be adding to her bank balance.
5. Jeffree Star
Combined earnings per post: £46,233
Even if you’re not interested in beauty you’ve definitely heard of Jeffree Star. Jeffree is able to make an impressive £46,000 for posting across Instagram, TikTok and YouTube.
Currently Jeffree is making the most from his Instagram account in which he can earn over £30,000 for one post. Jeffree is estimated to make a further £11,000 for a YouTube video and over £1,500 for a TikTok.
4. Mari Maria
Combined earnings per post: £52,469
Mari has over 13 million followers on TikTok so it figures she can earn an estimated £9,000 for one TikTok video.
However she can make even more with her Instagram – an impressive £40k per post to be specific.
3. Bretman Rock
Combined earnings per post: £53,726
Bretman just manages to beat Mari for combined earnings thanks to their impressive YouTube content.
Bretman earns at least £6k on TikTok, £10k on YouTube and over £37k on Instagram for one post each on site. I need a career change stat.
2. James Charles
Combined earnings per post: £108,528
Unsuprisingly James Charles is right at the top of the list, however he has been bumped down a spot from last year’s list where he was the richest.
However with a combined earnings over £100,000 for one post across three social media platforms, I doubt he’s too fussed. James can earn a staggering £25k for one TikTok and nearly £65k for an Instagram post.
1. Huda Kattan
Combined earnings per post: £119,089
And the prize for the richest of the beauty influencers goes to Huda Kattan. Since building her billion dollar beauty business over the last few years there’s no surprise she tops the list.
On her personal Instagram account Huda allegedly earns nearly £115,000 per post and then can make a further £2k on each YouTube and TikTok video. Must be nice being rich and successful.