Tesco pulls Mel B ad after she asks the CEO to call her ‘urgently’

Tesco has been forced to take down one of their adverts featuring Spice Girl Mel B after she called them out for it.

Yesterday, Mel B posted a picture of a Tesco advert featuring her with the caption: “Can the CEO OF @tescofood DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you.” She also shared the post to her Twitter account.

The picture showed her in the iconic leopard print jumpsuit during the 1997 Spice Girls performance at the Brit Awards. The image was being used in an advert for Tesco’s new Clubcard Plus.

It included a speech bubble from Mel’s mouth saying: “Stop right now. You get 10 per cent off two big shops a month for £7.99” and another speech bubble saying: “Thank you very much”.

Mel B Tesco advert via Instagram @officialmelb

But Mel B clearly wasn’t impressed with the supermarket using her picture and this is where the Mel B Tesco advert drama started.  Comments on her tweet include: “#DavesInTheDogHouse” and “it was….Tesco’s account”.

Tesco has said it removed the image from the Tesco Clubcard Plus campaign. A spokesperson for the company said: “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign. We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.”

The campaign celebrates pop culture from the past century as a way to commemorate the company’s 100th anniversary. Other celebrities featured in pictures for the adverts include comedy duo Morecambe and Wise.

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