Inside the crazy Coachella brand houses where British Love Islanders are living it up

Weekend one of Coachella is over and I can’t escape those crazy brand houses on social media, where Love Islanders were taken to the festival for free.

Loads of British influencers were gifted a trip to the glitzy Palm Springs festival by two main brands this year, White Fox and Peppermayo.

Both of the fashion brands set up wild villas where all of them stay, drink and party before the festival without spending a penny.

There’s literally only one condition – they have to wear clothes from the brand and film content for them, because it’s all one big marketing stunt.

So, let’s take a look inside the two main British influencer houses this year – including who went, the best dressed and everything in between.

The White Fox Coachella house was giving Rodeo

Okay, let’s start with the White Fox house. The Australian brand took three Love Islanders to the festival: Mary Bedford, Kaz Kamwi and Mimii Tafara. Other British influencers there included Millie T, Rach Leary and Flossie.

Pics of them all on the White Fox Instagram show the influencers dressed in lots of cowboy boots and leather.  The theme was giving Rodeo meets Bratz doll, and they all met the brief perfectly.

The best dressed definitely goes to Kaz, who was rocking a tan leather short and top co-ord on day one.

It looks like the highlight was an invite to Kendall Jenner’s famous pre-Coachella 818 tequila party, and they all travelled around in a leopard print van with the White Fox logo on the side.

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Speaking after the first day, Kaz and Mimii said they were twerking to Glorilla, and Mary couldn’t get over seeing so many celebs in the VIP bar area. She was standing in front of Louis Tomlinson and Paris Hilton, who were so close she could’ve touched them.

The Peppermayo Coachella house looked way boujier

Moving onto Peppermayo, who took Lucinda Strafford, Catherine Agbaje and Sophie Piper to the Palm Springs festival. Other British influencers were Mya Mills, Ami Charlize and Eloise Fouldager.

It looked so boujie, with G-Wagons embossed with the Peppermayo logo and the most gorgeous villa you’ve ever seen. They went right into the desert to get pics for the brand, and it was well worth it because they look insane.

The vibe was very different from the White Fox house. Less Rodeo and way more colour. The best dressed has to go to Sophie, who rocked this pink look that’s so different to everything else you see at Coachella.

Plus, Lucinda met Julia Fox AND Cara Delevingne in the crowd and took a picture with both of them. Okay, that is a massive flex.

It’s all ridiculously OTT, but I still wish I was there.

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Featured image by: Sophie Piper, Lucinda Strafford and Mary Bedford/Instagram