Sally Rooney’s new book is out today and people have queued since before 8am to get a copy
They’re queueing up like it’s a fresh pair of Yeezys
Sally Rooney’s new novel, Beautiful World, Where Are You, is out today and people have been queueing up at dawn to bag a copy.
The release of Rooney’s third novel has seen book shops open early, attracting tote-bag toting crowds bidding to pick up a hardback copy.
Have these people taken annual leave? Faked a doctor’s appointment?
Bookbar in Finsbury Park, London, opened at 8am, with people lining up eager to get their hands on a copy.
— BookBar (@BookBarUK) September 7, 2021
One book shop even threw a Sally Rooney breakfast to mark the event, with staff wearing branded t-shirts. Following up on Normal People and Conversations with Friends, Beautiful World, Where Are You features disaffected young Irish people cynical about capitalism and slightly unlucky in love.
We're open from 8.30am this morning for the publication of Sally Rooney's hotly anticipated new novel BEAUTIFUL WORLD, WHERE ARE YOU. This novel is going to be HUGE!
Drop in for tea/coffee and pastries, courtesy of the lovely team at @FaberBooks! #BWWAY pic.twitter.com/1NwY1JHGLG
— Gerrards Cross Books (@gxbooks) September 7, 2021
There was queueing in Dulwich. People haven’t been this excited for a book to drop since the last Harry Potter.
— Phoebe Williams (@brixtonbookworm) September 7, 2021
There was yet another breakfast party in Penarth.
Our first takers for this morning’s Beautiful World Breakfast Party! Happy pub day, Sally Rooney 🥳 Still plenty of copies in stock; grab yours now! #BWWAY @FaberBooks @MelanieTyrrell1 pic.twitter.com/05fFmJJazZ
— Griffin Books (@GriffinBooksUK) September 7, 2021
The question is: would any of the characters in Rooney’s books – who are all deeply into books and reading but hate overt displays of capitalist consumption – be excited by this?