Insta influencer exposed as the troll bitching about other influencers and her own husband

Wow. Take a seat my friend. This is wild.


Clemmie Hooper is an Instagram influencer with nearly 700k followers. Her Instagram account ‘Mother of Daughters‘ focuses on her four children, her idyllic house, her wholesome family life and her experiences as a mother. She’s what’s known as a “mumfluencer.”

But she’s also a troll. And she’s been exposed as the fake account which has been bitching about the other mumfluencers and even her own husband. It’s mad.

What the hell happened?

Rumours began circulating that Clemmie Hooper was behind an account called Aliceinwanderlust on a gossip forum called

Aliceinwanderlust called other other mumfluencers such as Bethie Hungerford (@hungermama) “desperate.” The account claimed Bethie was clinging on to another group of influencers and that she “uses them for her podcast and documents every social event with them.”

Amongst other trolling, Aliceinwanderflust also called Clemmie’s husband a “class At tw*t.”

How did Clemmie Hooper get found out?

The account Aliceinwanderlust made references to being in the Caribbean at the same time as Clemmie. Soon after users suspected Clemmie was behind the account but the account denied the allegations.

Aliceinwanderlust said they were an old fan who was now enjoying the Mother of Daughters posts again.

Then Aliceinwanderlust added: “Her husband on the other hand is a class a tw*t. I can’t believe she puts up with his nonsense.”

Then Laura Rutherford, who is known as That Mummy Smile on Instagram posted a picture of a white rabbit from Alive in Wonderland. Addressing the post to “Alice”, to make a reference to the Aliceinwanderlust pseudonym.

She asked the person behind the account to unmask themselves and come forward.

The 34-year-old from Kent posted stories that confirm she’s been posting under a false identity.

She wrote: “Earlier this year, I became aware of a website that had thousands of comments about my family and I..

“Reading them made me feel extremely paranoid and affected me much more than I knew at the time. I decided without telling anyone else that I would make an anonymous account so that this group of people would believe I was one of them, of that I could maybe change their opinions from the inside to defend my family and I.”

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She continued: “It became all consuming and it grew bigger than I knew how to handle. When the users started to suspect it was me, I made the mistake of commenting about others. I regret it all and am deeply sorry – I know this has caused a lot of pain.

“Undoubtedly I got lost in this online world and the more I became engrossed in the negative commentary, the more the situation escalated. Engaging in this was a huge mistake. I will take responsibility for what happened and I am just so sorry for the hurt I have caused everyone involved including my family and friends.”

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Her husband Simon has also released a statement since. He wrote: “So, some people in this corner of the internet may want to know my response to what’s happened over the last couple of days. Frankly, I’m in a crap position as I only really have 2 options – 1). to stay silent to protect my wife & knowing that if I do, the silence will be deafening or 2). to comment on something I had no knowledge of. It’s not a fun place to be. And yet fun is what I can to Instagram for.

“I don’t take myself or life too seriously, but when something like this happens I have to acknowledge it and in all honesty, I’m feeling both angry & a bit sad. I can’t condone or fully understand why Clemmie did what she did. Make no mistake about it – she made some bad choices – I just wish she could have spoken to me about this before it all got too much. Actually, If we’re wishing for things, I wish it had never happened in the first place.

“I’ve seen first hand what 3 years of being attacked online can do to a person and the dark places it can drive you to – I guess whereas I can happily ignore it all, she couldn’t & ended up getting lost. To be clear, I’m not here to defend my wife’s actions or provide excuses because I have none. What I do know is that online actions have real world consequences – this has impacted our family & it will take some time to recover. That said, away from these squares, the world keeps spinning, the leaves are turning & we have 4 girls that need their parents. I’ll be here tomorrow doing what I do.”


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