ASOS pulls ‘stalker’ keyring after massive backlash from victims

ASOS has been forced to take down a keychain with the word "stalker" on it after an anti-stalking charity criticised the product.

The rainbow-coloured £4 keychain was designed by Skinnydip, a brand that says it knows that "gals just want to have fun."

The Anti-Stalking Unit charity tweeted: "Hello @ASOS_HeretoHelp, do you also sell ‘RAPIST’ and ‘MURDERER’ keyrings?.. after all; 'gals just want to have fun'…”

Within a few hours, the official ASOS account replied saying the item has been removed from the site.

The company wrote: "Thanks for your comments about this. This has been removed from the site already. We've also reached out to the relevant buying team to ensure your feedback is passed on for the future.”

A similar product called the 'Stalker' pin was still being sold on Skinnydip website at the time this article was published.

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