ASOS pulls ‘stalker’ keyring after massive backlash from victims
Angry customers asked ‘do you sell rapist keyrings too?’
ASOS has been forced to take down a keychain with the word "stalker" on it after an anti-stalking charity criticised the product.
The rainbow-coloured £4 keychain was designed by Skinnydip, a brand that says it knows that "gals just want to have fun."
.@ASOS_HeretoHelp re: stalker keyring
There is nothing flattering or pleasant about somebody monitoring your every move & obsessing over every detail of your life… pic.twitter.com/HjSVjsebbT
— ⚫️ ????????????Ⓥ ♋︎☉•♏︎☽•♓︎↑ (@pixee_pea) August 27, 2019
The Anti-Stalking Unit charity tweeted: "Hello @ASOS_HeretoHelp, do you also sell ‘RAPIST’ and ‘MURDERER’ keyrings?.. after all; 'gals just want to have fun'…”
Within a few hours, the official ASOS account replied saying the item has been removed from the site.
The company wrote: "Thanks for your comments about this. This has been removed from the site already. We've also reached out to the relevant buying team to ensure your feedback is passed on for the future.”
A similar product called the 'Stalker' pin was still being sold on Skinnydip website at the time this article was published.