Ranked: How successful are the Kardashian brands actually?

I need to know if Poosh is making dollar

2 years ago

Over the years the Kardashians and Jenners have launched many brands and projects. Some have been massively successful such as Kylie Cosmetics and Skims, whereas others like the Kimoji Keyboard and Arthur George socks are best not mentioning. But of all their current brands, which of the Kardashian sisters has the most successful business?

The Kardashians never do things by halves and their business deals are usually making them millions in the bank. Each of the sisters has capitalised on something they’re passionate about – with Khloé it’s feeling great in the clothes you’re wearing and for Kourtney it’s making matcha lattes whilst doing yoga – whatever floats your boat Kourtney.

We’ve done some digging to discover which brand has made the most money and which has the most followers on Instagram to determine the popularity of each brand.

These are the all Kardashian Jenner brands ranked from least to most successful:

818

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The Kardashian Jenner brand that is currently the least successful is Kendall Jenner’s 818 tequila company.

However this is mainly due to the tequila launching less than a year ago in May 2021. The company reported sales of 136,000 cases, equivalent to 1.5 million bottles, in the first seven months.

Two months after launch the COO Mike Novy told The Spirits Business 818 was on track to being one of the biggest spirit launches that year thanks to the large orders made.

He said: “What I can tell you is that we were told by one of our large trade partners that the launch of 818 sold more volume to more accounts in the first 30 minutes, than their next best Tequila launch had done in the first 30 days.

“We’re actually tracking to be one of the most successful spirits launches, not even Tequila launches.”

818 currently has 827,000 followers on Instagram but received backlash during the initial launch phase. Kendall Jenner was accused of cultural appropriation when she wore a traditional Mexican worker’s garment during an advert for the brand.

The company was also accused of taking business away from local farmers. In October last year the brand teamed up with a local non-profit which supports rural Mexican communities.

Poosh

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Next up is Kourtney Kardashian’s lifestyle website Poosh. The site launched in 2019 and since then has been regularly updated with wellness and lifestyle tips.

Poosh currently has over 4 million followers on Instagram and since launch has now developed a shop as well.

The shop sells products from other wellness suppliers and enables Poosh to make a profit this way. The site will also make its money from targeted advertising. However it’s unclear at the moment just how much money Kourtney has made from the site.

Good American

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In 2016 Khloé Kardashian co-founded Good American with Emma Grede. The brand was designed to provide jeans for a variety of body shapes and sizes and on the first day of sales they sold $1million worth of denim.

Since then they’ve expanded into gym wear, swimwear and shoes. They sell directly from their website as well as being stocked in Selfridges, Harrods, Bloomingdales and Nordstrom.

According to Owler Good American makes around $13million in annual revenue and they have just over 2 million followers on Instagram.

KKW Beauty

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Following the success of Kylie Cosmetics, Kim Kardashian launched her own beauty and fragrance brand called KKW in 2017.

The first products to launch were a contour and highlighter kit, a signature of Kim’s at the time. The initial launch is said to have made sales of $14.4million.

A year later KKW Beauty was said to be making $100million in revenue. In 2020 Coty, who already owned part of Kylie’s Cosmetics, purchased a 20 per cent stake holding in KKW Beauty for $200million.

This purchase meant KKW Beauty was valued at $1billion. However in August last year Kim announced to their 4.1 million followers they were closing KKW Beauty in order to relaunch with a new vision.

Kim is now reportedly in a legal battle to acquire the rights to the name “SKKN” as a rebrand for KKW Beauty. The name is currently being used by a New York based beauty salon. SKKN+ has been using the name since 2018 for their products and salon.

Kylie Cosmetics

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Kylie Jenner first launched her iconic Kylie Cosmetics lipkits in 2015 and they sold out within a minute of launching.

Since then she’s gone on to build an empire of makeup products including highlighters, eyeshadow palettes and bronzer. The official Instagram account for Kylie Cosmetics now has over 25 million followers.

Kylie has gone onto create Kylie Skin and most recently Kylie Baby as part of the brand. Kylie Skin has over 5 million followers on Instagram and Kylie baby has just over 1.5 million followers.

In 2019 beauty conglomerate Coty bought a 51 per cent stake hold in Kylie Cosmetics for $600million which values the company at around $1.2billion. According to Coty Kylie Skin made $25million in sales in 2019.

Kylie was soon declared the youngest self-made billionaire by Forbes. However in May 2020 Forbes retracted this title and claimed Kylie and her team had lied about the revenue made and alleged they forged tax returns, a claim Kylie has denied.

Skims

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Currently the most successful Kardashian brand is Kim Kardashian’s Skims which is valued at $3.2billion.

Skims was launched in 2019 as a shape-wear brand and immediately came under fire for the name of the brand “Kimono”. The Mayor of Kyoto published a statement addressing Kim’s use of the Japanese garment as a way to sell products and urged her to consider changing the name.

Kim soon announced the brand would be called Skims and the controversy doesn’t seem to have dimmed the success of the brand.

It now has nearly 4 million followers on Instagram, is stocked in Selfridges and Nordstrom and has released a limited edition collection for the USA Winter Olympic team.

In April last year the brand was valued at $1.6billion but after another round of funding Skims is worth an astonishing $3.2billion. Not too shabby Kim.