Missguided has to pay Kim K £2 million for ripping off her looks
Missguided must pay Kim Kardashian-West over £2 million in damages for ripping off her looks and outfits.
After Missguided USA didn't defend themselves in court, they were ordered to pay $2.7 million (roughly £2.1 million) and to stop using Kim's "trademarks in connection with the sale, marketing or distribution of its products".
In February, Missguided kiiind of gave the game away with this "the Devil works hard but Missguided works harder" Instagram post.
It was based on this dress worn by Kim K in a post from barely two hours before, where she said: "P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off?"
Going through old fitting pics & found this gold look that Kanye made for me for my Miami trip last summer (I went w the neon vibes instead) P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off? ? pic.twitter.com/MZiGLmC0yI
— Kim Kardashian West (@KimKardashian) February 8, 2019
Missguided deleted the post hours after.
The gold dress episode was the most high profile skirmish of the Kim K v fast fashion war. Kim K blasted companies for ripping off designers.
It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.
— Kim Kardashian West (@KimKardashian) February 19, 2019
In the lawsuit, she argued Missguided was using her name to sell clothes, and "systematically uses the names and image" of celebs to get business.