Missguided is selling a £1 bikini because screw the environment!
It sells out within 45 minutes of each restock
Good morning to everyone but Missguided, which is now selling a £1 bikini no one asked for, to "celebrate 10 years of empowering women."
Because you know, our planet is definitely not dying! And fast fashion is definitely not contributing to that! And using feminism as a way to sell your products is not messed up at all!
The black bikini set is made up of a triangle bikini top and tie bikini bottoms. The material is 85 per cent polyester and 15 per cent elastane. It costs £1 and is non-refundable. The bikini is available in sizes 4-24.
IT'S BACK 🍾 @brown.ellie in the 🔥 £1 bikini set everyone will notice 💘(but your bank account won’t) Shop the 'one pound bikini' in sizes 4 -24 on site but be quick babe, there's limited stock https://t.co/iIksv9iCAM ⏰ #babesofmissguided pic.twitter.com/hz6u7Emtvs
— Missguided (@Missguided) June 13, 2019
Some people really love the bikini:
Rather impressed with missguided £1 bikini pic.twitter.com/Z2e15Ujr6S
— Tasha Stanwick (@tashastanwick) June 18, 2019
But most are quickly calling out the company for promoting fast fashion:
missguided: sHOp ouR £1 biKiNi!! fUcK thE enViroNmenT! bUy iT jUst fOr tHe sAke oF iT! fAst faShiOn woOo🤪🤪💸
— estelley (@estellebxx) June 16, 2019
I just wanna know who at Missguided thought these £1 bikinis during a climate crisis were a good idea lol
— georgia fayé (@georgiahanley_) June 19, 2019
It makes me very uncomfortable to think how little/if at all, the workers that made Missguided’s £1 bikini were paid. Selling an unsustainable product for so little, on such a mass scale. Is both unethically unjust on people and the environment. Please don’t support it.
— AMbEr! ♡☕️🌵✨🦄 (@Amber_BellaP1) June 16, 2019
Missguided released a statement about the £1 bikini after media backlash: "We launched the £1 bikini as a promotional item to celebrate 10 years of empowering women to look and feel good without breaking the bank.
"It cost us more to produce than £1 and we're absorbing the costs so we can offer it at an incredible price as a gift to our customers. There has been no compromise with this bikini – it is sourced to the same high standards as all of our other products."
This news comes just after the government has rejected plans for a 1p fashion tax, which would help clean up the huge environmental impact of fast fashion. In the UK alone, 300,000 tonnes of clothing is either burned or buried each year.
Even worse, British consumers buy way more new clothes than any other European country, roughly twice as much as in Germany and Italy.