A brand new Sports Direct has opened in Lancaster city centre

Sports direct has opened a store in Lancaster city centre, situated in the lots which previously belonged to HMV and Select.

The Sports Direct store is 7,000 square foot and houses sportswear, sports accessories, footwear, Lego, and more.

After the closure of HMV was announced in July, it was unknown if anything would be immediately filling the new lot. In November, once Select was revealed to also be closing, the confirmation that Sports Direct would be opening followed soon after.

Work began taking place on the lots from late November and the store finally opened on Saturday 14th December.

A Lancaster University student told The Tab: “It’s great to finally have Sports Direct in Lancaster. As much as HMV will be a big miss, it’s very useful to have sportswear available to reasonable prices, especially for those in sporting societies”. 

Most Read

Wait, why are there two Lord Penwoods in Bridgerton?! Here’s the succession explained

Uh oh! The first Love Island All Stars 2026 couple have already called time on their relationship

Zendaya and Tom Holland ‘wedding photo’ emerges after stylist claims they are ‘married’

The new shop is the first in Lancaster city centre, with the closest otherwise being in Morecambe’s Sunnycliffe Retail Park, beside the White Lund Industrial Estate.

There is currently a sale happening in the store, with all sale items up to 70 per cent off.

A spokesperson for Frasers Group told the Lancaster Guardian: “The dynamic new store will offer customers the world’s best sports and lifestyle brands, while also bringing other brands from Frasers Group’s ecosystem, including USC and GAME, to the location”. 

For more of the latest news, guides, gossip and memes, follow the Lancaster Tab on Instagram, TikTok, and Facebook.