Lancaster University to rebrand as King’s College Lancaster to distance itself from UCLan

Lancaster University has announced it will rebrand to King’s College Lancaster.

Despite objections, the Office of Student (OfS) has approved the name change.

The change comes to avoid confusion with Lancaster University and UCLan, or University of Lancashire.

UCLan’s recent rebrand was met with criticism, as OfS reported that 90 per cent of correspondents in a January consultation found the change name to be confusing.

The announcement was made via an email to staff by vice-chancellor Professor Andy Schofield, who called the name change “exciting and revolutionary”.

King’s College Lancaster Students’ Union education officer Harrison Stewart welcomed the change, telling The Lancaster Tab: “Changing our name to King’s College Lancaster better reflects our regional supremacy and will help encourage applicants to apply to come here.”

The unique name pays homage to the War of the Roses in which the Lancastrian-aligned Henry VII won, a defeat that York is forced to relive at the yearly Roses tournament.

A new logo has also been created for the university, merging the current one with a knight’s helmet to give a more “regal” appearance.

King’s College Lancaster Students’ Union released a statement following the press conference, asserting that “the name change reflects the university’s royal patronage and divine right to rule the University educational race of Lancashire”.

The decision has been met with resistance from King’s College London, which claims the name change would provide confusion to students both domestic and international, despite the institutions being hundreds of miles apart.

In regards to this, a spokesperson for King’s College Lancaster stated: “While we respect King’s College London, we are certain students would rather enjoy the picturesque beauty of the North than be stuck paying London drink prices.”

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The name change will come into effect in the upcoming 2025/2026 academic year, and the university has confirmed it will have no effect on this year’s graduating students’ degree certificates.

You should probably check the date, you April fools!