This is how to watch Instagram Reels on your TV, as the new feature launches this week
You can doomscroll everywhere now
Doomscrolling is about to get even worse, because Instagram has just launched a brand new feature where you can watch Reels on your TV. There’s literally no escaping those pesky videos now, so here’s how to do it.
“Today, we’re starting to test Instagram for TV, which brings reels from your favorite creators to the big screen so you can enjoy them with friends,” Meta said in a press release.
They’ve added the feature to make watching Reels a shared thing that you can to with friends and family, because “watching reels together is more enjoyable” – apparently.

Credit: Instagram
Right, here’s how to watch Instagram Reels on your TV
To watch Reels on your TV, you need an Amazon Fire Stick, because that’s the only way to download the Instagram app right now. If you’ve got one, follow these steps:
- Download the Instagram app on your Amazon Fire Stick
- Sign in to your Instagram account (you can add up to five, for everyone in your home)
- Reels will be grouped into channels that match your interests, like new music, sports highlights and hidden travel gems
- Click on one of these channels, and the Reels will continue playing automatically without you having to scroll
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When you open the app, there’s also an option to create a separate Instagram for TV account that isn’t linked to your profile.

Credit: Instagram
If the Instagram app isn’t showing on your Fire Stick, here’s why
If you’re scrolling through the Amazon app store and pulling your hair out because you can’t see the Instagram app anywhere, that probably means it’s not available in your region.
Instagram for TV is only currently available in the US on Amazon Fire TV Sticks, but they’re planning to expand the app to more countries and devices in the future.
“Over time, we plan to introduce new features to the app, like using your phone as a remote to browse, different ways to channel surf, shared feeds with friends, and making it easier to keep up with your favourite creators in one place,” Meta said.
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Featured image by: Instagram





