Pastrygate: What is actually going on with the viral JL Patisserie influencer drama?!

This month, the internet has been split down the middle over Pastrygate — a drama between Arizona-based bakery JL Patisserie and TikTok food influencer Glamorama (real name Aurora Griffo). What started as a simple pastry review has spiralled into one of the most viral influencer scandals of the year.

Glamorama, known for her brutally honest food reviews, visited JL Patisserie, a Scottsdale bakery owned by chef Jenna Leurquin, last week. Her review wasn’t exactly sweet. She called the pistachio cruffin “super fake” in flavour, said the coffee was sour, called the canelé overpriced, and criticised the quiche crust. The only thing she actually liked was the pumpkin pie croissant.

@shestaysnaggin

I watched it all so you don’t have to. #glanorama #jlpatisserie #influencer #influencers

♬ original sound – A/C

The video racked up millions of views, and things soon escalated when JL Patisserie addressed the review. Soon after, Chef Leurquin posted her own response, and she did not hold back.

She claimed that Glamorama had previously reached out asking for a paid collaboration, offering to feature the bakery in exchange for free food. The bakery said no, because of budget limits. Then, Leurquin claimed that Glamorama posted the harsh review out of spite, calling it a form of “blackmail”.

“So we totally respect a bad review,” Leurquin said. “But we don’t like lying and bullying.”

@jlpatisserie I will forever dedicate my time and energy to continue to make it right to the people who value my teams hard work and have respected us and supported us since day one. #review #influencer #bakery ♬ original sound – JLPATISSERIE

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Glamorama denied the blackmail accusations and shared screenshots of her DMs with the bakery. She argued that she’d simply offered a collab, not demanded one, though one message mentioned she’d be “softer” if it were a collaboration didn’t help her case.

Some said the bakery was overreacting and that influencers should be allowed to give honest opinions. Others accused Glamorama of trying to manipulate small businesses for freebies. Within days, the situation blew up.

Glamorama received intense backlash online, including hate comments and threats. She later said she had to temporarily leave her home for safety reasons. Meanwhile, JL Patisserie’s sales skyrocketed , as people lined up around the block to show support, and customers flooded their page with glowing reviews.

After disappearing for a few days, Glamorama returned to TikTok with a written apology. She addressed her “fake a** ingredients” comment, saying: “When I tasted the pistachio pastry, I noticed a strong pistachio flavour that reminded me of extract or flavouring, so I assumed that’s what was used. Maybe it was added, maybe it wasn’t. But I should have been more thoughtful with my wording.”

She also denied that her review was “revenge” for the declined collab, saying she’d planned to review the bakery regardless.

Leurquin, speaking to PEOPLE, said she never wanted to send hate Glamorama’s way — only to stand up for her business and team: “My message was to stand up against this type of behaviour and the danger of what influencing can mean on social media.”

So, is that the end of Pastrygate? For now, yes — both sides seem to be cooling off. Glamorama’s deleted her old videos, and even her Instagram account. JL Patisserie, meanwhile, are thriving.

Featured image credit: TikTok/@glamoramaaaa, @jlpatisserie.