Mattel being sued for $5m after Wicked doll sent ‘horrified’ customer to porn website

Mattel’s Wicked doll drama has escalated and now a mother has filed a class action lawsuit after her daughter was “irreparably harmed” by following the link on the packaging to a porn website.

Weeks before the Wicked premiere, the film buzz was dampened when people realised Mattel’s toys of the main characters were harbouring a secret – a link on its packaging took customers to a porn website called Wicked.com. The sudden realisation sparked an apology from the manufacturer as distributors like Amazon rushed to recall the products.

Though nothing seemed to happen following Mattel’s initial statement, a class action lawsuit was filed in Los Angeles federal court on Tuesday.

Mattel is being sued for $5 million over the porn link

Mattel accidentally released official #Wicked dolls that link to a porn site

The URL was supposed to be 'Wickedmovie' but instead just says 'Wicked' and leads to a site requiring users to be 18 or older pic.twitter.com/Zf0Oq73G7j

— Culture Crave 🍿 (@CultureCrave) November 10, 2024

This week, Holly Ricketson from South Carolina alleged that her daughter “used an iPhone to visit the website shown” on the Wicked doll packaging.

“To her absolute shock the website, ‘Wicked.com’, had nothing to do with the Wicked Doll,” the complaint reads, according to Entertainment Weekly. “Rather, Wicked.com pasted scenes of pornographic advertisements across her phone screen.”

Both Holly and her daughter were allegedly exposed to “hardcore, full-on nude pornographic images depicting actual intercourse” that they were “horrified” by.

The lawsuit accuses Mattel of a number of things, including unjust enrichment, negligence, breach of express warranty, breach of implied warranty of merchantability, and violation of California’s false advertising law. She is seeking damages exceeding $5 million, according to a report from NewsBytes.

Though the toy company refused to comment on the pending litigation, it told Entertainment Weekly: “The Wicked Dolls have returned for sale with correct packaging at retailers online and in stores to meet the strong consumer demand for the products.

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“The previous misprint on the packaging in no way impacts the value or play experience provided by the product itself in the limited number of units sold before the correction. We express our gratitude to our consumers and retailers for their understanding and patience while we worked to remedy the issue.”

Mattel apologised for the mistake at the time

After its company began trending on Twitter because of the viral mistake, Mattel issued a statement that apologised and suggested that parents discard the packaging.

“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page. We deeply regret this unfortunate error and are taking immediate action to remedy this,” it said.

“Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information.”