Ranked: The biggest reality TV power couples, by how much money they make on Insta
Maura and Chris are already killing it
Some of the richest celebrity couples come from reality TV. They get thrown into our lives and overnight we’re obsessed with them. Next thing you know, we’re following them on Instagram and helplessly taking in everything they share with us about their skin routines, what clothes they wear and even what car air-fresheners they use.
But which TV duos are making the most from doing this? After analysing couples who have featured on Love Island, TOWIE, Made in Chelsea, Big Brother, Geordie Shore, and more, ManySpins.com worked out which couples are earning the most with their combined following on Instagram. So with that information, it’s created the ultimate richest reality TV power couples list.
15. Jessica Shears and Dom Lever
Combined followers: 1.9million
Combined estimated earnings per post: £5,890.82
In 15th is Love Island couple Jess and Dom. They might not have lasted that long when they were in the villa, but their relationship has definitely gone the distance. They’re now set to be raking in nearly £6,000 through their combined Instagram earnings for just one post each.
14. Vogue Williams and Spencer Matthews
Combined followers: 1.5million
Combined estimated earnings per post: £5,924.49
Made in Chelsea’s Spencer Matthews met Vogue Williams on competition reality show The Jump. Now they have a combined Instagram following of 1.5million and potential earnings of just shy of £6,000 per post.
13. Cara de la Hoyde and Nathan Massey
Combined followers: 1.9million
Combined estimated earnings per post: £5,985.32
In 13th are the winners of season two of Love Island – Nathan and Cara. Should they both share a sponsored post to their combined following of just under 2million people, they could earn just under £6,000.
12. Molly Smith and Callum Jones
Combined followers: 1.6million
Combined estimated earnings per post: £6,186.48
Winter Islanders Callum and Molly have a pretty much even split of their 1.6million Instagram followers, both having in the 800,000s. Together they can earn £6,186.48 per post.
11. Zara McDermott and Sam Thompson
Combined followers: 2.5million
Combined estimated earnings per post: £6,535.48
Yep 2020’s most controversial reality couple, Zara McDermott and Sam Thompson, make an appearance. Ranking as the 11th highest earning couple, the pair could potentially earn £6,535.48 by posting one Instagram brand deal each. Maybe the controversy worked out in their favour?
10. Georgia Kousoulou and Tommy Mallet
Combined followers: 2.1million
Combined estimated earnings per post: £6,660.85
First of the TOWIE couple are favs Georgia and Tommy. They have over 2million Instagram followers and are making an impressive £6,660.85 together, per post.
9. Camilla Thurlow and Jamie Jewitt
Combined followers: 2.3million
Combined estimated earnings per post: £7,012.65
Love Island’s Camilla and Jamie are the nation’s sweethearts and can do no wrong, so it’s no wonder they have a pretty hefty Instagram following and potential earnings of over £7,000 between them. Honestly, they can take all my money.
8. Lucy Mecklenburgh and Ryan Thomas
Combined followers: 2.8million
Combined estimated earnings per post: £7,055.69
If you’re looking for possibly the best looking TV couple to grace the earth, look no further than TOWIE’s Lucy Mecklenburgh and ex-Corrie star Ryan Thomas. They have a combined following of 2.8million – mostly made up by Lucy’s 1.7million.
7. Lucie Donlan and Luke Mabbott
Combined followers: 2.9million
Combined estimated earnings per post: £7,368.19
Drama follows Lucie from Love Island 2019 and Luke from the 2020 series around, but it looks like money does too. The couple got together in lockdown this year, and could already earn over £7,300 when they both post.
6. Paige Turley and Finn Tapp
Combined followers: 3.2million
Combined estimated earnings per post: £8,057.76
Paige and Finn may have won winter Love Island, but they’re actually not the highest earning couple on Instagram from that series. They have a combined following of 3.2million and potential earnings of £8,000.
5. Siannise Fudge and Luke Trotman
Combined followers: 3.2million
Combined estimated earnings per post: £8,303.84
Up next are winter Love Island runner-ups Siannise and Luke. Combined they have a following of 3.2million and could earn just over £8,300 when they both post.
4. Olivia Bowen and Alex Bowen
Combined followers: 4.1million
Combined estimated earnings per post: £10,347.29
Everyone’s fav Love Island couple, Olivia and Alex come in at fourth – with a combined earning of just over £10,000. Olivia’s estimated earnings accounting for a bigger chunk at an estimated £6,280.98 per post.
3. Maura Higgins and Chris Taylor
Combined followers: 4.2million
Combined estimated earnings per post: £10,432.43
Coming in a strong third is new couple, Love Island’s Chris and Maura. Thanks to their 4.2million followers, this couple has the potential to earn £10,432.43 if they combined their estimated earnings per post.
2. Marnie Simpson and Casey Johnson
Combined followers: 4.4million
Combined estimated earnings per post: £11,761.79
Probably the cutest couple who you always forget exist are Marnie from Geordie Shore and singer Casey Johnson. They could make just shy of £12,000 when they both post. Marnie is the higher earner through Instagram as it’s estimated that she rakes in £9,851.21 for every sponsored post – she also has 3.9million of the pair’s combined 4.4million followers.
1. Molly-Mae Hague and Tommy Fury
Combined followers: 8million
Combined estimated earnings per post: £20,313.01
I’m pretty sure none of us are surprised that coming out on top of the richest reality TV couples on Instagram is Molly-Mae and Tommy. The Love Island 2019 runners-up are an absolute force. Molly-Mae Hague and Tommy Fury are estimated to be the highest earning couple with the pair’s combined earnings being £20,313.01 per sponsored post. This mainly comes from Molly-Mae’s estimated earnings of £12,383.43 per post, with the rest made up by Tommy’s £7,929.58 per post.