‘Poshfluencer’ Lydia Millen is under fire again, but this time it’s from other influencers

It’s no secret that British lifestyle influencer, Lydia Millen, targets a posh audience. The 37-year-old has grown a successful brand capitalising on a curated countryside chic aesthetic and posting photos from her enviable Cotswolds mansion. But this month, some people were left confused after a number of influencers called her out online. 

According to a group of social media stars, Lydia started blocking other TikTok creators from viewing her page. As speculation grew, some users claimed the decision was made to curate a platform which was more in line with the kind of rich energy she wanted associated with her brand. Ouch.

Lydia has been candid about her rise into the public eye, where she began by vlogging blogging her charity shop finds before becoming a full blown influencer in 2016.

Multiple influencers claim Lydia blocked them on TikTok

@lileviex

pov lydia millen has blocked you on tiktok x #fyp #blocked #storytime

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Some creators were confused as to why they were blocked, seemingly having nothing to do with Lydia or her brand. Most claimed they’d never had a conversation with her. 

Budget-friendly influencer Lileviex was the first to notice. In a video posted online, she told her followers: “Lydia Millen has blocked me on TikTok, and it makes me wonder what the final straw was before she did it”.  

Lileviex, whose real name is Lilly Whitfield, claimed: “I’ve never followed her in my life or liked or commented on any videos. I searched her name up and it said ‘user not found’”.

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JetSetGypsea, another influencer who specialises in promoting affordable products, also questioned Lydia’s motivations, writing: “Oh my god, you will not believe this in one million years but girl same, also had absolutely no communication with her, never commented on anything, never really even watched a video.

“I don’t follow her, I have never commented on her posts, I’ve never really watched her videos, and I’m thinking maybe she has just taken her page down – because why on earth would she have blocked both of us?”

The backlash, explained

View this post on Instagram

A post shared by Lydia (@lydia)

Despite the initial confusion, some TikTok users were quick to speculate that the blocking was not random, with one commenting they believe she blocks people who differ to her “‘rich wife’ mentality”. 

Another user joked her page is “starting to feel like a members’ club”. 

Even Olivia Attwood got involved, commenting “Same” with a laughing emoji under JetSetGypsea’s video revealing she had been blocked by Lydia. 

Other users defended Lydia and explained her decision to block people may be due to multiple reasons. One wrote “To be fair. I just block people I find annoying on my fyp”, whilst another commented: “I block a tonne of people. Its nothing personal, just if your vids keep coming up and I’m not interested etc. It may be something as simple as that?”

Another responded to JetSeaGypsea’s post calling out Lydia, arguing: “That’s a bit harsh. I block people for their comments or I don’t want to see their content, it’s probably not that deep!”.

One person said on Lilly’s video: “Yh but your annoying so she prob just didn’t want to see you on her fyp.”

Lydia responded to a comment, where she explained everything

Instead of denying the accusations, Lydia actually stepped forward to defend her actions.

She clapped back at one user, saying: “I curate my feed unapologetically [and] I’m fascinated by how many people don’t, and just continue to consume content they clearly don’t like.”

Many users agreed with Lydia, supporting the idea that she should be able to protect her peace.

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Featured image via Instagram @lydia