Inside the OG YouTuber drama that saw Zoe Sugg and Alfie Deyes skip the Brit Crew doc

This year, the release of the YouTuber focused documentary What Happened to the Brit Crew? had viewers confused over the absence of the two most prominent stars, Zoe Sugg and husband Alfie Deyes.

Warmly known as Zoella and Pointless Blog to their millions of subscribers, the pair allegedly refused to take part in the doc, which aired earlier this year. Reasons for their non-appearance were unclear, but fans realised something must be up for them to pass up on the spotlight.

It’s since been claimed the reason the pair declined to take part wasn’t due to tensions with other members of the Brit Crew, as which was originally assumed by many people online.

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The golden era of YouTube saw the likes of the Suggs, Jim Chapman and Caspar Lee basically create what it is to be an influencer; vlogs, freebies and scandals, the Brit Crew had it all. Like any famous person, a doc about their raging success on YouTube was imminent, but without two of the biggest members, seems odd.

In June 2025, former YouTuber and now acclaimed online documentary creator Josh Pieters released the first episode of a two part tell all, exploring what really happened within the former nine member YouTube group.

The two episodes, published a few weeks apart, included contributions from almost all of the creators who made up the Brit Crew. Throughout the documentary, the group reflected on their rapid rise to fame, the trolling they faced, and how they went on to build their careers.

One absence, however, stood out. As Josh noted repeatedly across both episodes, Alfie and Zoe – often referred to as the king and queen – did not respond to any requests to participate or contribute to the project.

A source since revealed to The Sun how Zoe Sugg and Alfie Deyes had no interest in featuring in the Brit Crew film due to its associations with the filmmaker, Josh Pieters.

The source told The Sun: “Zoe and Alfie braced themselves for the day some form of documentary came out on them.

However, their reluctance was actually said to be related to Josh, and the direction of the project: “When they heard it was Josh behind the film, they instantly had no interest as it quickly became apparent that they could be part of an untoward narrative.”

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During their peak YouTube era, Zoe and Alfie knew Josh and were said to have been concerned he was using them for fame, resulting in them declining participation in the film.