The exact whopping amount of Coleen Rooney’s £1.5m I’m A Celeb paycheck she’ll lose to tax

So, it’s been reported that Coleen Rooney was paid a truly eye-watering £1.5 million for her stint on I’m A Celebrity 2024. That makes her the highest-paid I’m A Celeb campmate of all time. But because of how the Australian tax system works, Coleen Rooney actually won’t see a really big chunk of what ITV pay her for appearing on I’m A Celeb. Here’s exactly how much of Coleen Rooney’s I’m A Celeb fee will be taxed, and how much she actually gets to keep.

ITV is British and the campmates this year are all British. But the celebrities are doing the work for the shows in Australia. So, Australia gets to tax their appearance fees.

The celebs who make more than $190,000 Australian dollars (£95,500) in Australia will get taxed at 45 per cent. So, if someone gets paid £1.5 million, which is about $2.984 million Australian dollars, then they’d have to pay $1,309,054 Australian dollars tax on it. That’s the equivalent of £657,963.27. In which case, they’d only get to keep £842,037.72 of their money. So, if ITV do pay Coleen Rooney £1.5 million for I’m A Celeb, she’s only getting a very large fortune for her three weeks in the jungle, instead of an extremely large fortune.

She got covered with crickets and has to give away £650k
(Image via ITV)

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A former campmate Michael Buerk confirmed this happens. He told the Daily Star, “I was offered I’m A Celebrity a few times and I didn’t want to do it. But when the money they were offering got really high, I decided to do it. But they neglect to point out that the Australian taxman takes nearly 50 percent of it straight off the top, which takes some of the cream off.”

The contracts of past I’m A Celeb campmates said ITV got 30 per cent of all the money they make from paid appearances and brand deals once they’re out of the jungle. We don’t know for certain if the I’m A Celeb cast have this in their contracts this year. But with Coleen Rooney already landing brand deals, it’s safe to say she would have to give quite a lot of money back to ITV. Gods, I hope the Rooneys have got a good accountant.

Although this amount seems wild, the campmates who went to Wales for those rogue seasons in 2021 and 2022 had it even worse off. The highest-earning stars from those seasons had to pay 45 per cent income tax on their earnings from the show. Plus, two per cent of the money would have gone to National Insurance Contributions.

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Featured image via ITV.