Uni bigwigs unveil yet another logo proposal

Last week, the Loughborough University rebrand saga finally took a step in the right direction. 

The latest logo offered by the design team behind the imminent transition is surprisingly good because it, unlike previous efforts, does not look like the scribblings of an artistic toddler.

The proposal is a simplified version of the 1966 Coat of Arms, and retains many of its antiquated and classy features.

Much better

Enclosed within the shield of the 1996 rebrand, and Loughborough’s unmistakable colour combination of white and purple, the new logo hopes to portray heritage and pride.

Back in April, the unveiling of the white and pink logo sparked an uproar, with riotous alumni and locals taking to social media to vent their frustration.

A petition was started on change.org and had racked up over 12,000 signatures in a matter of weeks.

The petition was not lobbying against change, but the bad brand design.

Complaints said it was ‘too simplistic’ and ‘did not represent the university’.

Is this a sick joke?

The latest proposal comes as a result of this feedback and seems, so far, to have been met with a much kinder assessment.

Harry Goddard, a design school second year, said: “The new logo works a lot better than the original proposal.

“It’s good to see the traditional colour scheme in place.”

However, some still disagree.

What were they thinking?

Jedd Dixon, a computer science second year, said: “Why is the lamp from Aladdin in the middle?”

Jack Donald, an English and Drama second year, said: “It’s better than the 50p but I still don’t understand why we need to change it in the first place.”

Although the new logo has not been met with resounding applause, it has at least proven that it is possible to achieve a logo optimised for online use, and not produce something you would expect to find in a colouring book.

Thankfully, the original plan looks to have been ditched, and the pink octagon wrapped around the Comic Sans ‘L U’ can now return to the shelves of the Early Learning Centre.