Women can now download an app to stop them saying sorry all the time

Sorry not sorry

It’s a truth universally acknowledged that women say sorry far more than men, and far too much – sorry, but it’s true.

In doing so, experts say, we undermine ourselves and automatically sound less assured and confident, say experts. Now a new app is set to combat that phenomenon. The ‘Just Not Sorry’ email plug in promises to stop you from apologising and using quantifiers and hedges like “just” and “I think”.

The Chrome Extension for Gmail will warn you when you use words or phrases that undermine your message. Words will be underlined for correction with additional information about how using the phrase is perceived – but the underline won’t be sent as part of your email if you decide to ignore the advice.

The app was created earlier this year by Cyrus Innovation as part of the Female Founder initiative. Creators Tami Reiss, Steve Brudz, and Manish Kakwani the service aims to “stop qualifying our messages and diminishing our voice”.

It includes inspirational quotes from American life coach Tara Mohr, who says: “Many women—especially more junior women—share that when they took all the qualifiers out of their emails, they started getting much quicker and more substantive responses to their requests”.