Decoded: All the clues that hinted at Harry Styles’ new album before its announcement

The past week has been huge for Harry Styles stans across the world. However, the mass of excitement and edits across social media did send us all into a frenzy. After announcing his new album yesterday, the posters and website are finally starting to slot into place.

Here’s a look at all the content we were drip fed ahead of HS4 and the Harry Styles album announcement…

We Belong Together posters appeared earlier this week

Between January 12th and 23th, mysterious posters reading “We Belong Together” began appearing in major cities like London, New York and Manchester. Also reportedly spotted were digital billboards in Berlin, Rome and Naples with additional text such as “let the light in”, “it’s all waiting there” and “here we go again.”

People flocked to see them, with many (rightly) believing this hinted at a potential tour or new content from Harry. One was even ripped down in Manchester, with the culprits showing off their new possession on TikTok. 

@ameliajmcooper

What student has this hanging above their bed plz #hs4

♬ original sound – alex

A website was also created with the same slogan

Posters coincided with the launch of a new website with the same new slogan and background image.

The website itself held no clear mention of an album, but is copyrighted to Sony Music Entertainment, the owner of Harry Styles‘ label Columbia Records. Pressing on the video homepage directs a user to sign up for Whatsapp updates from HSHQ – which was a clear clue that a new era is coming.

Harry even hinted at new music in a YouTube video

Harry first began hinting at new music on the 27th December 2025, posting an eight minute YouTube video entitled Forever, Forever.

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It’s rumoured Harry will take a residency at Madison Square Garden

@cai.sherlock

Harry’s home #harrystyles #hs4 #webelongtogether

♬ original sound – maya consiglio

People flooded the event calendars of music venues across the world, finding huge gaps in the 2026 schedules of Wembley, Madison Square Garden and Co-op Live.

The New York Post even reported that Harry has signed a 2026 residency with MSQ, but no other sources confirmed. In terms of UK-based areas, Harry is a known investor of Manchester’s Co-op Live and has been rumoured to repeat his 10-12 night Wembley residency.

However, none of this has been established outside of online gossip.

So, what do we actually know?

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A post shared by @harrystyles

Harry Styles posted yesterday evening (January 15th), announcing his new album called Kiss All The Time. Disco, Occasionally.

Due to release March 6th, the billboards, posters and website were clearly all pointing towards the new release and were all explicitly linked to HSHQ.

After a brief hiatus, many are absolutely buzzing that 2026 will bring new music from Harry Styles for the first time since his famous Love on Tour ended in July 2023.

Featured image via TikTok @stephaniemiec