Inside Hailey Bieber’s detailed beauty routine that made ‘glazed donut’ a whole aesthetic

Who doesn’t want to look like an Original Glazed Krispy Kreme?

2 weeks ago

The clean girl aesthetic is every changing. What once was slick back buns and French tip nails is now glazed everything – nails, skin and hair. Hailey Bieber is the clean girl and she’s out here redefining skincare prep like it’s an Olympic sport. Not only is she a literal skin expert, but she’s also mastered the art of eating sushi with a face mask on – a skill so few of us can master.

Hailey’s prep game isn’t just skincare – it’s strategy. So what’s she actually doing behind that glazed donut glow? Here’s a look at Hailey Bieber’s beauty routine, from Rhode to other big designer brands.

Skin prep

@haileybieber

going to bed glazed forever!

♬ My Cherie Amour – Stevie Wonder

Hailey’s social media posts often feature her using popular products from her successful beauty brand Rhode, which has generated over $212 million in revenue to date. Her go-to product for skin prep before she applies makeup is the Rhode Glazing milk. This viral hydrating product features a blend of barrier-boosting ingredients, including a trio of ceramides as well as beta glucan, a humectant that retains moisture levels in the skin. Hailey previously said her makeup “never comes out the same when I don’t use this”, and many others in the makeup community rave about the product’s performance under layered makeup.

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Hailey has shared that the ethos behind her product designs is to always focus on skin barrier health. She shared with People magazine that maintaining the skin’s fragile moisture barrier is what “Rhode’s whole first drop is based on”.

She is constantly highlighting her focus on creating hydration-rich, skin protective formulas.. She said in a 2023 episode of the Breaking Beauty podcast: “If I’m not getting into bed looking like a glazed doughnut, then I’m not doing the right thing.” If Hailey Bieber swears by this, then best believe I’m about to become a walking Krispy Kreme.

Hailey sold Rhode to highstreet beauty brand e.l.f on 28th March 2025, for US$1 billion. However, she remains the face of the brand and creative director. It’s evident from her social media that she still uses and believes in the products, even incorporating them in her postpartum skin routine.

Base makeup

@haileybieber

Everday Strawberry Makeup 🍓💋

♬ Echos in My Mind (Lofi) – Muspace Lofi

Hailey’s TikTok demonstrates her makeup staples from other brands. Lately, she seems loyal to the Kosas Revealer Serum Powered Colour Corrector. She applies small dots of the light pink shade Magic to cancel out under-eye darkness before going in with a traditional concealer shade on top.

Colour correcting is a growing trend in the online makeup community, sparked by the launch of the Huda Beauty Faux Filter colour corrector in 2024, by fellow female entrepreneur Huda Kattan. Hailey is jumping on this technique to neutralise darkness, as well as using the recently popularised method of using small dots of product on imperfections for ultra precise correction. This avoids cakiness by targeting colour correcting exactly where it’s needed.

Hailey’s opting to incorporate skincare-infused makeup into her routine, no surprise there as she’s the queen of skincare. The Kosas corrector’s ingredients list boasts a blend of hyaluronic acid, dipeptide-2 and caffeine to visibly reduce puffiness.

Makeup techniques

@haileybieber

toasty glam using no brushes fingers only 🫣 now you try! Hehe

♬ naughty girl sped up – swxell

Hailey uses a mix of techniques to apply her makeup, but uses her fingers to apply some of her complexion products. She often shares videos of her applying the Rhode cream blush by tapping it into her skin. This method works due to the creamy formula of her blush as well as her hydrating skin prep, making products blend easily without the need of a beauty sponge or brush.

She also occasionally mixes her glazing milk with her base products, such as the Dior Forever Skin Perfect Foundation Stick, to sheer out the formula for a more glowy, skin-like appearance or applies a few drops to her under eye area if she feels her concealer looks too heavy.

It seems like the Rhode Glazing Milk is her holy grail multipurpose product that does it all. Maybe it wrote the contract itself for Hailey’s billion dollar deal with e.l.f., wouldn’t be surprised.

Finishing touches

Hailey has shared that she’s eager to support other female entrepreneurs pioneering their own brands in the beauty industry. In a 2024 interview with British Vogue, she said: “ I am so overwhelmed and appreciative of other women supporting my brand and supporting me, so I want to be able to consistently do the same as much as I can.”

She recently used the Kylie Cosmetics Natural blur powder foundation in a late-night GRWM video to set her cream products. Hailey’s and Kylie’s friendship goes back over a decade. They were first introduced to each other in early 2010 as teenagers, and they continue to support each other in business. Kylie recently attended Hailey’s Rhode-sponsored event in Miami during the 2025 Grand Prix.

Hacks as a new mum

Since the birth of her baby boy Jack Blues in August 2025, it seems Hailey Bieber’s beauty routine isn’t hugely different and she is still keeping up with current beauty trends. She told Glamour that her beauty routine is “still similar to how it was throughout pregnancy and even before.”

However, new additions to her routine include a rose quartz eye mask to help with under eye circles.

She’s also shared on TikTok that she aims to not have any big hair cuts until a year of postpartum and has encouraged other new mums to do the same, explaining this is because hormonal fluctuations can affect hair growth six to 12 months after birth.

Featured image via TikTok @haileybieber

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