Manchester accent is now the most desirable in the UK, new study says

A recent analysis into the most attractive regional accents in the UK has seen Manchester take the top spot for 2025.

With an insane 127 per cent search increase for the accent in the last year, Essex has been toppled from its position in first place.

In previous surveys, Manchester hasn’t touched the top five. A study in 2022 revealed it was one of the least respected accents in the UK.

Research by The Hearing Care Partnership saw noticeable shifts in accent desirability this year, with the Welsh accent seeing a 24 per cent increase in interest.

The company believes the newfound appeal may link closely to the reunion of Mancunion superstars, Oasis.

Anisha Shah, audiologist at The Hearing Care Partnership, said: “It’s interesting to see how the Manchester accent has become popular all of a sudden. Cultural events can really change how people feel about certain accents, and Manchester’s up-and-coming vibrant music scene, lively nightlife, and sports achievements might explain why so many people are interested in it now.

Last year, Manchester wasn’t even in the top five, so jumping to number one with a 127 per cent increase is really impressive.

“No matter how subtle or strong, an accent is something that everyone has. It plays a significant role in the way we articulate ourselves, communicate, and connect to those around us. The tonality, pitch, and pace of speech can change how we feel. So no wonder we are drawn to different accents!

“However, when we don’t hear well, accents can become an additional barrier when trying to communicate. As the recognisable vowel sounds are not so easy to pick up, it requires more listening effort, which means people have to work harder just to hear the words. Speaking clearly, concisely and using hand gestures are just some of the ways you can communicate effectively, as often people who are hard of hearing rely on visual cues. Being aware of these potential auditory challenges can help foster both an effective and inclusive conversation.”