
All this talk of craving fame, here are the brand deals the MAFS UK 2024 cast have actually had
Shock! Lacey’s on here
Since the reunion, everyone has been talking about whether or not the MAFS cast were just in it for the fame. I think we’d be lying if we said we thought they were 100 per cent on the show for love. During the reunion, Lacey in particular got accused of wanting to fake her relationship for magazine deals, which the rest of the cast didn’t take too kindly to. But, how many of the MAFS UK 2024 cast members have been sweeping up brand deals since being on the show?
It turns out, a lot of them. So, if they like to admit it or not, they’ve taken the opportunities that have come their way from the show. And look, there’s really nothing wrong with that. Here is a rundown of all the brand deals the cast of MAFS UK 2024 have bagged since the show.
Emma – Skin+Me
I have nothing against the fact Emma has been thriving since MAFS UK. Her marriage with Caspar didn’t work out, so now she’s lapping up brand deals. She’s done a collab with Skin+Me. She had a three-month deal with the beauty brand following the show.
Lacey – FashionNova
No matter how much she denies it, Lacey has been taking all the brand deals that come her way. Firstly, she’s now an ambassador for fast fashion brand, FashionNova. She’s been doing loads of paid partnerships on Instagram, tagging her outfits as being from there.
Lacey – GL Hair
Lacey also did a post with a hair brand, showing off her new look with them. She offered her followers a discount code, and said: “Life isn’t perfect, but your hair can be.”
Polly – Fussy
Most Read

via Instagram
Polly has listed herself on Instagram as an ambassador for natural deodorant brand, Fussy. She has a discount code with the brand, and also uses affiliate links to probably make further money through sales. She said switching to natural deodorant is “much better” and that Fussy is the best brand.
Amy and Adam – Virgin Voyages
Amy and Adam really lucked out when they went on a branded holiday, as part of a partnership with Virgin Voyages. They went on an eight day trip from Miami to Bimini, stopping off at Puerto Plata, San Juan and St. Croix throughout their journey. They posted all about it, and of course, people thought this was even more evidence they’re now dating.
Amy – La Biosthetique
As well as her lovely trip, Amy has worked with luxury hair brand, La Biosthetique. “Check out my signature look complete with a bow using all my favourite @labiosthetiqueuk products,” she said in an advert.
Alex – Some Turkey teeth
Yes, Alex actually had a paid partnership with a dentist to get his teeth done in Turkey. He had teeth whitening, a deep clean and composite bonding done. He called the clinic “amazing” and gave it five stars in his review.
Sacha – FashionNova
Lacey isn’t the only one, Sacha is now an ambassador for FashionNova, too. She’s posted a few photos to her grid of her wearing outfits from the brand. She also does get ready with me style outfit videos and reels, all with FashionNova.
Holly – Temu
Holly has shared some paid partnership posts on Instagram with website Temu. Since the show she’s signed to a talent agency, and has definitely been using her platform to make money.
Holly – Valentine’s Day sex toys
As well as Temu, Holly did a collab with a sex toy brand for Valentine’s Day. Of course! In the post, she posed on her bed holding up the toy.
“Roses are great, but this Valentine’s Day, I’m treating myself to a little extra pleasure,” she said. “Don’t miss out—LELO’s huge discounts, up to 50 per cent off, click on the link in my bio and use my code HOLLY15 for 15 per cent extra discount.”
Ross – SupremeCBD
Ross has been promoting CBD products on Instagram since MAFS. In a paid partnership, he said: “Hello everyone, I am starting to try some products from @supremecbd. I’ve gone for the 6000mg oil and some gummies to help with any anxiety/aches/pains and especially my sleep.
“I also wanted to try the lions mane and shilajit for focus in the gym, I will let you all know how I get on with these over the next few weeks. They have also given me a code for you all ‘ROSS40’ for 40 per cent off.”
Hannah – Protein Works
Hannah, who owned a gym business before MAFS, has become an ambassador for protein brand Protein Works since the show. Announcing the collab, she said: “Having been a personal trainer for nearly 10 years I know the struggles everybody faces with their health and fitness and I’ve found the hardest one to really tackle is diet and nutrition.
“So I’m going to be working closely with Protein Works to help guide and educate you on the benefits of a healthy, high protein, low sugar diet without compromising on taste.”
For all the latest MAFS UK 2024 cast member news, scandals, gossip and updates – like The Holy Church of MAFS on Facebook.