Brett from Love Island is absolutely coming for Molly-Mae and her new brand Maebe

Brett Staniland from Love Island has spoken out after Molly-Mae Hague launched her new fashion label Maebe, giving his review of the brand on TikTok. Since appearing on the show, Brett has forgone the route many ex Islanders do of big brand deals to make a stand against fast fashion and promote ethically sourced ways to get your clothing. He even previously protested at Molly-Mae’s PrettyLittleThing fashion show. Now, Brett has given his forthright opinion on Molly-Mae Hague’s Maebe. The Maebe brand has said it is “the gap between fast fashion and luxury, but Brett disagrees and says claiming it’s “fast fashion but changing the price tag”.

Speaking in a TikTok video on his account, Brett says “Molly-Mae has launched her own brand – her own brand called Maebe.” Molly-Mae was previously the creative director of PrettyLittleThing, a company who has been embroiled in backlash from climate activists about their approach to fast fashion. In 2021, they ran a controversial sale that has items at “100 per cent” discount off.

At the time, PrettyLittleThing responded to this with a comment to The Independent saying “Unique Black Friday offers are much anticipated by our customers and a planned part of our marketing strategy.  The items on sale are carefully selected and discounting is a marketing investment that we make and is incorporated into our costing model, it does not in any way impact the cost price we pay to suppliers, or the way we value the work that goes into creating the garments. We use our discounting strategies to give our customers access to on trend items no matter what their budget.”

Brett says Maebe “is meant to bridge the gap between fast fashion and luxury without an unattainable price point. This particular price point can actually be a really good area for value for money – if you’re buying quality clothing of natural fibres that are going to last a long time.”

Brett gives an example that is 100 per cent plastic and at a £5o price point, as well as a £140 blazer that’s 80 per cent plastic. “These are all very low quality materials and are synonymous with fast fashion. They are also very cheap to make. It will be interesting to see if they’re satisfied with the products they’ve got and whether or not they’ll be returning customers.”

At the time of publishing, Maebe’s website lists products like the £140 blazer that clearly says its fabric composition is 63 per cent polyester, 19 per cent viscose and 18 per cent acrylic. The £65 knitwear options on the site only contain 5 per cent actual well, with the rest of the materials being plastic. In contrast, a £119 blazer from Marks and Spencer contains 40 per cent wool and and 10 per cent silk.

The Maebe website clearly states that it seeks to “bridge the gap between fast fashion and luxury”, as well as how it has “a focus on high-quality pieces designed for daily wear”. Maebe also have a section on their site detailing transparency with customers, where the brand says “Making quality our priority means investing extra in our production processes with our factories to ensure not only high-quality products but also adherence to strict standards. This includes creating a positive and safe environment for workers, using higher-quality fabrics, and ensuring a superior finish to our garments are achieved at all times. We focus our commitment to both product quality and ethical production, which is why we chose to partner with the factories we have. All of our partners must abide by Maebe’s:

– Animal welfare policy
– Ethical trading policy – ensuring all of our partners comply with the ETI base code, local law and industry standards. Deferring to whichever afford the workers the greater protection.
– Ethical worker policy
– Child labour and Young Worker policy”

The Tab has reached out to Maebe for comment.

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