Exactly how much the price of vapes will increase by as new UK law comes in next month

Your Lost Mary or Elf Bar is going to cost a lot more very soon thanks to a new vaping tax that comes into force in the UK next month, launched by the government in an attempt to reduce the appeal of vaping. 

From 1st October 2026, all shops that sell vapes will have to pay a new Vaping Products Duty (VPD), and they’ll likely put up the prices for consumers to reflect the higher cost. 

The government has revealed that this will be charged at a flat rate of £2.20 per 10ml of vaping liquid, no matter how much nicotine is in the product, which works out to be 22p per ml. A standard Lost Mary and Elf Bar vape both contain 2ml of e-liquid, which means the extra duty will bring the price up by a pretty hefty 44p per vape. 

Retailers could choose not to increase the price of vapes and take the profit hit themselves, but this is very unlikely, and you should expect all vapes to rise in cost from 1st October. 

Credit: Canva

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“The government is committed to reducing the affordability and appeal of vaping products, particularly among young people and non-smokers, while maintaining the financial incentive for smokers to switch to less harmful alternatives,” the government said. “VPD is being introduced to reduce the number of people taking up vaping, particularly non-smokers and young people, by reducing affordability.

“The duty will apply to vaping liquid which contains nicotine and either or both glycerine and glycol or any liquid that is intended to be vapourised by a vape and is not a medical or tobacco product. It will be charged on vaping products that are produced in, or imported into, the United Kingdom.”

It applies to all UK manufacturers, importers, retailers, wholesalers, packagers and distributors of vaping products, as well as stakeholders in the nicotine supply chain.

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Featured image credit: Canva