Jamie Laing to appear at University of Leeds graduation ceremonies handing out Candy Kittens

The University of Leeds is said to be hoping the partnership will help improve relations with Jamie, with some students noting the situation has become a talking point on campus.

One student, April, said: “Every time I go into the Co-op in the union and see Candy Kittens, it feels a bit awkward. It’s hard to ignore.”

Others have suggested the situation is particularly noticeable among London-based students, who claim to feel a stronger connection to Jamie due to his background and ties to Chelsea.

A London-born Leeds student, Felicity April-May, said: “It would be sick to have Jamie on campus for graduation, especially if he’s giving free sweets out.”

The sponsorship is also understood to follow a previous failed attempt by Jamie to launch a Leeds-based pub, which insiders claim was impacted by a shortage of blonde wigs for staff uniforms.

The partnership is also expected to include the rollout of new Candy Kittens flavours, including:

• Berry Buzzball
• Firework Ashy Earl Grey
• Bleed Watermelon Green

Jamie said he was pleased to be working with the university again, adding: “It’s great to feel like this is finally a proper collaboration. I’ve always had a soft spot for Leeds.”

If the trial proves successful, there are plans to expand Candy Kittens vending machines across campus, with students potentially required to scan a TFL card for access to exclusive flavours.