What brand deals the Love Island 2023 cast should get, based purely on their vibes

So far, only one of the Love Island 2023 cast members have bagged a brand deal – it seems the days of the Islanders having deals thrown at them all over the place are well and truly over.

Jess is the only Islander to have reportedly secured anything, with it being said she’s expecting a six-figure pay day from a deal with I Saw It First. That matches her energy completely, but what energy are the other Islanders giving off? Is it high-fashion to the bone, maybe beauty ranges, or low-end high street?

Based on vibes and vibes alone, here are what brand deals the Love Island 2023 cast should get following the villa.

Molly Marsh – PLT

Let’s get the easy one out the way first, our girl Molly Marsh has been holding out for a deal with PrettyLittleThing since the very day she found out she was in the cast. She’s a PLT ambassador girlie through and through. There is nothing else to be said!

Zachariah Noble – eBay

For the last couple of years, eBay has selected one of the vibiest Islanders to be an ambassador for sustainable fashion. Zach gives off such laid back, effortless vibes that he is simply perfect for this. This old thing? Just a second-hand piece from eBay, broski.

Jess Harding – I Saw It First

Jess won Love Island 2023, so it’s only right the brand deals are coming her way. And that they have, with it being reported she’s bagged six figures with I Saw It First.

This deal completely matches her vibe. It’s a fast fashion brand, like the Islander girlies always get, but the right level of regional girl vibe to match Jess. She’s not very PrettyLittleThing or Boohoo, she’s very I Saw It First. Give me loungewear two pieces but also smock dresses and denim playsuits – all day long.

Sammy Root – Car air fresheners

Whilst Jess is out making bank, Sammy is on the driveway fiddling with a stand to hold his iPhone on the dashboard, and nailing a pristine smile as he grabs a car air freshener.

Remember that phase where Islanders would sit in their cars and hold up those huge car air fresheners with the gems on? They’d be wearing a matching tracksuit, pretending the bag was worth it. There is no other brand deal for Sammy than this. He was born to promote car air fresheners.

Ella Thomas – JD Women

Ella is too vibey and cool for any old fast fashion brand, she needs something edgier and more it girl, just like her. She’s giving matching two piece gym sets with JD Women, in what would later be revealed as the biggest deal of all the Islanders this year. World domination? Pending.

Tyrique Hyde – BoohooMAN

Tyrique on the other hand is subtly cool but also very very basic when it comes to securing the bag. He’ll release his hit single, Bad B ft Whitney, wearing a matching black tracksuit with “BoohooMAN” emblazoned across the front.

Every other day he’ll post another outfit pic, in exactly the same place and very clearly taken by Ella, just in a different colour of the same Boohoo two piece. They’ll probably argue over shooting content together, too.

Whitney Adebayo – Boots / Eyelure

Our girl Whit isn’t just doing one brand deal, she’s definitely being bombarded. I can see her going down the beauty route, first becoming an ambassador for Boots, and then when that does well she’ll release her own eyelash range with Eyelure. Queen shit.

Lochan – YouTube channel sponsored by Waitrose

Ok I’m cheating with this one because it’s very evidence-based. When Lochan and Whitney left the villa, they were spotted in a TikTok video with their local Waitrose, doing a shop. Now Lochan is posting dreamy cheffing videos, including one for the famous cheese toastie they all die for in the villa.

Lochan, sort yourself out with a monetised YouTube channel and get Waitrose back on the phone. I beg!

Ella B – Oh Polly

Ella B is destined to do a party range with Oh Polly. It will be filled with sequin dresses and little bodycon numbers, all in time for winter nights out and Christmas parties.

Mitch – Primark

Mitch in those god-awful striped two pieces Primark does in the men’s range. That’s all.

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