Welsh is the third most desired accent, according to new study

The analysis of the top ten most desired accents in the UK by The Hearing Care Partnership  has been revisited for 2025, and the results are in. The Mancunians take the victory with a 127 percent search increase this year.

And the Essex accent coming in second. It’s safe to say the TOWIE clans have taken over and now everybody will be wanting to sound “reem” in the wise words of Joey Essex.

And, with three being a lucky number for some, the Welsh accent has slotted in in the top bracket of the UK most desired accents for 2025, concluding in a 24 per cent increase in searches this year.

Ashish Shah, an audiologist at The Hearing Care Partnership, stated: “cultural events can really change how people feel about certain accents”, which sparks the correlation between popular culture, identity and, therefore, accents.

The study suggests that the Welsh accent picked up momentum due to the last season of The Traitors, where Charlotte faked a Welsh accent throughout the programme, reaching the final five. According to the study, this suggests the Welsh accent to be “one of the most trustworthy accents”.

That’s not all for Welsh popular culture this year. The Gavin and Stacey finale was reported by the BBC to have been viewed by 19.11 million people.  I would think it’s more than reasonable for one or two “what’s occurring” to be thrown around more often now as a result.

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But what about the accents which ranked bottom of the pile? With the data showing the Scottish and Irish accent are some of the least desired accents, Ashish suggests that: “they haven’t been as popular because of recent media and cultural changes”, compared to Manchester with the announcement of the Oasis reunion, Essex because of the never-ending series TOWIE, and Welsh as discussed.

But this ranking system requires much more depth into the explanations of these ranking’s than just popular culture. Identity, and the way we communicate to connect with others plays a significant part in the way we hear specific accents according to the study.

The Hearing Care Partnership’s ‘mission’ is set to “transform individual’s lifestyles with better hearing”, and confidently supported by Ashish. She says: “speaking clearly, concisely and using hand gestures are just some of the ways you can communicate effectively, as often people who are hard of hearing rely on visual cues”.

Via YouTube

Everybody has an accent, it’s what makes up our identity. Welsh people just can’t help that theirs sounds so lush.

Feature Image credit: YouTube and YouTube.