Clifton Suspension Bridge quits X: Why the social platform is losing popularity

Last week (Monday 11th November), the iconic Clifton Suspension Bridge announced on X (formerly Twitter) that they will no longer be posting on the media site.

Their statement reads: “X (formerly known as Twitter has been a wonderful place to engage with our audience over the past 15 years.

“But the changes made to the platform in recent times has caused us to reconsider the use of it.”

This follows The Guardian also deciding to leave the app, as they announced via an article on Wednesday 13th November, writing: “The Guardian has announced it will no longer post content on Elon Musk’s social media platform, X, from its official accounts.

“In an announcement to readers, the news organisation said it considered the benefits of being on the platform formerly called Twitter were now outweighed by the negatives, citing the “often disturbing content” found on it.”

They informed readers that: “We will no longer post on any official Guardian editorial accounts on the social media site X,” although the news company had over 80 accounts, accumulating 27 million followers.

The Guardian also explained their decision was a result of the US presidential election, continuing to say: “The US presidential election campaign served only to underline what we have considered for a long time: that X is a toxic media platform and that its owner, Elon Musk, has been able to use its influence to shape political discourse.”

Clifton Suspension Bridge deciding to also quit X led to its account trending, racking up 4.5 million views.

"Clifton Suspension Bridge have left Twitter". https://t.co/nlvoi4KDEp pic.twitter.com/7txTCquCFO

— Where's Willy quiz (@WheresWilly8) November 13, 2024

Most people can’t quite believe the seriousness of the post, taking the statement as a joke and sharing their views in the comments.

X user Alanzinhio, said: “Never saw a bridge get triggered before. This is a first.”

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Melindi Scott posted: “A political bridge? That’s a new one on me.”

One remarked: “Elon Musk – can we have your thoughts on the Clifton Suspension Bridge in Bristol UK leaving TwitterX Will you lose any sleep tonight!?”

Another X user said: “Burning bridges I see”, followed by another contributing “That “building bridges” stuff was bullshit.”

In their statement, Clifton Suspension Bridge & Museum added: “You will always be able to stay up to date with what is happening at the Clifton Suspension Bridge, including bridge closures and maintenance, through our website cliftonbridge.org.uk.”

They are still active on other social media platforms, @Brunelbridge.