Here’s how much money the DadTok stars make piggybacking off Mormon Wives’ mega success
Some don't even have to work anymore
Secret Lives of Mormon Wives didn’t just put the women front and centre, it quietly turned their husbands into a whole side cast of their own.
A few of them have even slipped into this growing little corner of TikTok people are calling DadTok, where they jump into skits, inside jokes and behind-the-scenes moments that play off the show’s success.
Most of these guys still have proper careers in finance, consulting, tech or management, but the sudden attention definitely hasn’t hurt their earning power.
So let’s talk through who these Mormon Wives’ husbands actually are, what they do and how they’re making the most of the moment.
Conner Leavitt
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Conner, who’s married to Whitney Leavitt, apparently works at a hedge fund, per The Tab.
Given typical hedge-fund and finance-analysis salary ranges for someone in that kind of role, a rough estimate of his earnings would be $85,000 to $120,000 per year.
With his profile rising thanks to DadTok and his wife’s platform, his household income likely sits toward the higher end of that band!
Jacob Neeley
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Jacob Neeley, Mayci’s husband, reportedly works as a sales and finance consultant at a consulting and management firm, per Primetimer.
Industry average pay for such consulting roles tends to fall in the $70,000 to $95,000 per year range, depending on seniority and bonus structure.
Given that Jacob also appears in all the DadTok social media content, their combined household income may easily extend beyond that, especially factoring in potential brand deals, too.
Jordan Ngatikaura
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Jordan worked as a manager at a solar-energy firm before quitting to appear on The Secret Lives of Mormon Wives.
A manager in that industry could reasonably earn $80,000 to $90,000 per year, per The Tab.
While he scrapped his day job in order to be on the Hulu show and also support Jessi and their family, Jordan is active in DadTok, and these days, this is likely his main income source.
Jace Terry
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Jace, Mikayla’s partner, was reportedly employed as a project manager at a restaurant chain during the early days of the show.
Pay for project-manager roles at that level tends to be more modest, roughly $50,000 to $65,000 per year, depending on responsibilities and location.
It’s unclear how much his participation in DadTok or the show affects his earnings, so his income probably remains in that ballpark, if not a little over.
Dakota Mortensen
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DadTok’s Dakota is a real estate agent and has a tile company called Basin Tiling.
Assuming he’s running a successful small business and earning money from DadTok, too, his earnings might be around $40,000 to $70,000 per year, depending heavily on business success and side income.
Zac Affleck
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Jen’s husband, Zac, writes in his Instagram bio that he’s a “digital creator.”
His journey has been a little different from the other DadTok stars, as he was in medical school during Mormon Wives’ early seasons.
Students generally don’t earn much, so his personal income was likely limited while studying.
His personal income may have been pretty small, with most of their household money coming from Jen’s creator work rather than anything he brings in through a traditional job.
His Instagram, @zacaffleck, isn’t positioned like a full creator account, but if he leans into DadTok and starts posting more regularly, he could still earn a bit on the side.
Micro-creators in 2025 usually make somewhere in the low hundreds per sponsored post, sometimes hitting around a thousand if engagement is really good.
If Zac only dipped his toe in and did a handful of sponsored posts a year, he might earn something in the ballpark of $1,000 to $8,000. If he got more active and started appearing in more couple-based deals or family-content campaigns, that could grow into a low five-figure side income.
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