Ranked: The huge amounts the Love Island 2024 cast are already raking in on Instagram

This is what they came for


The Love Island 2024 cast are already raking it in on Instagram, which let’s be real, is probably what they signed up to the show for. Despite only having been out the villa for a couple of weeks, they already have some large pay cheques coming their way.

After the show, most of the Islanders strive to make their villa fame a career. They bag brand deals, appear on more TV shows and pretty much every day will post some sponsored posts on their Instagrams.

In new reported figures, put together by Casino.org and Inzpire.me, it’s been revealed some of the current contestants could be cashing in up to £10,500 per Instagram post. Not bad! Here’s a ranking of the Love Island 2024 cast who are now earning the most money on Instagram.

9. Nicole Samuel – £2,500


Nicole just makes the list of the highest Instagram earners from the cast of Love Island 2024. She can reportedly ask brands who want to collab with her for £2,500 in exchange for one grid post.

8. Ciaran Davies – £2,800


Up next is Nicole’s other half, Ciaran. He can change just more than her, an estimated £2,800 for just one post on Instagram.

7. Jessy Potts – £2,900


Jessy is also set to be one of the highest earners from the show this year. It’s been estimated she can charge £2,900 per post – and if she combines a story post with this, she can up her asking to a whopping £3,600.

6. Samantha Kenny – £3,000


Samantha said goodbye to the villa just two weeks in, but is still one of the most followed Islanders, so therefore among the highest earners. It’s been said she could charge an impressive £3,000 for an Instagram post. She’s already bagged a brand deal as well, so is cashing in on her two weeks for sure.

5. Matilda Draper – £3,300


Finalist Matilda can reportedly ask for £3,300 per post on her Instagram. If she also opted for a story post alongside a grid post, it is believed she could charge as much as £4,200. Sure!

4. Grace Jackson – £3,700


Grace was an influencer and worked in social media before the show, so she knows full well how to make sure she’s securing the bag in this industry. Her asking rate is reported at £3,700.

3. Mimii Ngulube – £4,400


Our girl Mimii won the show literally, and she won when it comes to cashing in on the show afterwards. She’s reportedly set to become a millionaire, as she’s inundated with brands wanting to work with her, and even offers of her own TV show. For the lucky brands she does say yes to, Mimii can reportedly make up to £4,400 for just one grid post.

2. Uma Jammeh – £5,000


Uma has done so well from the show, and despite leaving early is now one of the most followed Islanders from the season. She can apparently ask brands for £5,000 in exchange for one post.

1. Joey Essex – £10,500


I mean, are we surprised to see Joey Essex up here? He’s probably done more sponsored posts than the majority of us have had hot dinners. He’s a multimillionaire, and a large wedge of that will have come from being able to charge over £10,000 for one single Insta post.

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