Love Island All Stars Islander Molly Smith bags brand deal with Boohoo

Molly bags *another* six-figure brand deal making her the most successful All Stars Islander

She’s putting in WORK


Love Island: All Stars winner Molly Smith has bagged yet another huge brand deal since the show, which has firmly secured her title as the most successful Islander from the latest series.

Just two weeks ago, Molly was announced as the UK ambassador for US supplement brand Alani Nu, in a deal said to be worth a huge six-figures. She’s now added another six-figures to that, in the form of another lucrative collab.

Molly has signed exclusively to fast fashion giant Boohoo, in a 12 month contract. She’s just been officially unveiled as the latest ambassador, and will have a huge launch party in Manchester tomorrow. Molly’s collection launches on the site on April 3rd.

Speaking about landing the deal, Molly said: “I am absolutely thrilled to be partnering with Boohoo! It’s a brand that I’ve loved and worn for years, and to now be part of the family is just amazing. We’ve got some incredible things in the works, and I’m eager for everyone to see what we’ve been creating.”

An insider told The Sun the brand felt it “made perfect sense” to get Molly on board, given she “was such a big hit on the show this year.” They added the collaboration is an “impressive six-figure deal”.

“It’s been ages since the company has splashed out on a Love Island star, but they really think she is worth it,” the insider said.

Two weeks ago Molly signed with Alani Nu – a brand which already boasts celeb partnerships with A-Listers such as Kim Kardashian and Emily Ratajkowski. At the time it was reported “multiple” brands were wanting to sign Molly to work with them, so it looks like it really was just the start!

For all the latest Love Island news and gossip and for the best memes and quizzes, like The Holy Church of Love Island on Facebook.  

Related stories recommended by this writer:

Runway debuts and breakups: What Georgia Steel has been up to since Love Island All Stars

• Um, Tom dated Made in Chelsea’s Ruby Adler ‘right before’ he was on Love Island: All Stars

• Just three months into the year, these seven Love Island couples have split up in 2024