These are the BookTokers who are taking the book world by storm on TikTok right now
Prepare for your TBR to get even longer
One hashtag that has taken over a side of TikTok is BookTok. It’s almost a brand new strand of BookTube but on a whole different app. The hashtag itself has over 113.5 billion videos attached to it, with people sharing their favourite books and offering advice to people on what they should read next.
The power of BookTok is unmatched, with it be able to make a book go viral in a matter of days. Colleen Hoover, whose books It Ends With Us, Verity and Ugly Love all blew up due to TikTok, sold more copies of her books than the literal Bible in 2022. Now that’s the true power of BookTok.
The people behind this are known quite simply as BookTokers. TikTok users who are in love with books have been taking over and have been sharing their love for books on the app. These are the BookTokers you absolutely need to be following right now.
If you were chronically online back in the day and still are, you’ll be familiar with Jack Edwards. Studytuber turned absolute cool guy is one of the main figures on BookTok, constantly sharing books for people to read and his honest opinion on a lot of them. Jack studied at the University of Durham and has since been travelling the world and even lived in Paris for a short while.
Jack is one of the most popular BookTokers on the app with 520,000 followers on TikTok. Alongside book content, Jack also shares day in the life and getting ready videos. He calls himself “the internet’s resident librarian” and there is no doubt about it.
For more bookish content like Jack’s, who reads anything from classic literature to self-solving murder mysteries, his TikTok handle is @jackbenedwards.
Bookish By Tammi
Tammi is a UK based BookToker, who has an interest in fantasy and romance novels. She currently has just over 65,000 followers on TikTok and exactly one million likes across all her bookish themed videos. A lot of her videos include sharing with her followers he favourite romance novels, fantasy novels and bookshop hauls.
For more bookish content like Tammi’s, who reads anything and everything to do with romance and fantasy, her TikTok handle is @bookishbytammi.
Canadian book lover Katie McDougall left everyone in a trance with her “read with me” videos on TikTok, especially when she took on the emotional rollercoaster that is It Ends with Us by Colleen Hoover. The BookToker has over 180,000 followers on TikTok and just under eight million likes across all her videos on the app.
Alongside her read with me content, Katie gives her reviews on books she is reading and updates on the book she is writing. It’s safe to say her book will be going straight in my basket once it’s published.
For more bookish content like Katie’s, who loves a slow burn romance trope as well as enemies to lovers, her TikTok handle is @katiiemcdougall.
London based BookToker Amy Jordan is another creator who is at the core of the BookTok hashtag on TikTok. Since creating her account, Amy has accumulated over 400,000 followers and 15.8 million likes on her TikTok videos. A lot of her videos include book recommendations for her followers as well as bookshop hauls.
Some of Amy’s videos have received millions of views, with one of her highest watched having 13.2 million views. The video shared four books she thinks people should read at least once in their lives and it included Anthony Doerr’s All The Light We Cannot See, Paulo Coelho’s The Alchemist, Ocean Vuong’s On Earth We’re Briefly Gorgeous and Where The Crawdads Sing by Delia Owens.
For more bookish content like Amy’s, whose TikTok feed is the most aesthetic page you’ll ever see, her TikTok handle is @amyjordanj.
Zoe is another BookToker from across the pond and as to be assumed, always has her nose in a book. Zoe’s TikToks are largely recommendations for her followers and she also places an emphasis on books to read by Black authors.
In February 2022, when it was Black History Month in the US, Zoe recommended a number of books by Black authors to her 55,000 followers. Some of the books included How We Fight For Our Lives by Saeed Jones and Seven Days In June by Tia Williams.
Zoe has 1.5 million likes across all her videos on TikTok and is part of the women versus void book club, which reads literature fiction about women and the banality of existence. For more bookish content like Zoe’s, who is leaving sad girl books behind, her TikTok handle is @zoes_reads.
Victoria Werngreen is a Danish BookToker creator and she has over 17,000 followers on TikTok with one million likes across all of her videos. Victoria shares realistic videos about what she reads in a week as well as bookshop hauls, similar to a lot of other booktok creators. One of Victoria’s most watched TikTok videos is of her organising her new book shelf and it was watched 1.8 million times.
The 21-year-old also shares day in the life videos on her TikTok along with travel vlogs. For more bookish content like Victoria’s, who has the best book shelf you’ll ever lay your eyes upon, her TikTok handle is @victoriawerngreen.
Amy’s Bookshelf is a TikTok account by BookToker, you guessed it, Amy. Amy shares any and all book content on her TikTok page, from book recommendations to predictions on how well books will do. Amy has accumulated over 105,000 followers on TikTok and 1.5 million likes across all over the videos.
Similarly to Amy Jordan, one of her highest watched videos is recommending books she’d “sell her soul” to read again for the first time. A few of the books included are Ruth Ware’s The Turn of the Key, Colleen Hoover’s It Ends with Us and The Seven Deaths of Evelyn Hardcastle by Stuart Turton.
For more bookish content like Amy’s, who will be one of the many reasons you keep buying new books, her TikTok handle is @amys_bookshelf.
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Featured image credit via Instagram @bookishbytammi, @katiiemcdougall and @jackbenedwards.