Members Only: Palm Beach’s Taja has made millions from her business, so what is it?
She's making some serious money moves
If Members Only: Palm Beach has taught us anything, it’s that Palm Beach runs on three things, perfect outfits, better gossip, and a serious amount of money in the bank.
Enter Taja Abitbol, the ‘never show up underdressed’ wellness entrepreneur who glides through the Netflix series like she’s late for a facial and a power lunch.
But what’s actually funding the lifestyle? Taja’s wealth story centers on a luxury longevity brand rooted in Miami Beach, plus a wider wellness ecosystem and investments she’s talked about in relation to her finances.
Taja Drip: The Faena Hotel IV therapy empire
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Taja’s biggest, most clearly defined venture is Taja Drip, her luxury IV vitamin infusion concept based inside the Faena Hotel’s Tierra Santa Healing House in Miami Beach.
On the show, she’s described as a wellness entrepreneur with a health-and-wellness brand located at the high-end Faena Hotel, and that tracks with Faena’s own listing for Taja Drip, which positions it as IV vitamin infusion therapy designed to support restoration and overall wellness.
The Members Only star’s Instagram bio also reinforces the same core identity: “Founder of @tajadrip at @faena.”
In other words, this isn’t a cute side hustle, it’s a premium hospitality-wellness business planted in one of Miami’s most iconic luxury properties.
Taja’s broader wellness offerings
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Beyond the Faena location, Taja also markets a wider menu of services under her website, leaning into that longevity, but ‘make it fashion’ positioning.
Her website promotes IV and vitamin therapy to boost energy, immunity and vitality, as well as body sculpting treatments geared toward toning and contouring.
This is the part that feels very Taja-core… wellness as an elevated lifestyle category, not just health, but high performance.
Real estate investments
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While Taja Drip is the headline business, The Cinemaholic reports that a part of her estimated $40 million net worth is made up from real estate investments. This is reportedly another major source of her wealth, alongside her IV business.
In a 2022 report from The New York Post, Taja is referred to as a “real estate broker.”
By the looks of things, her income isn’t coming from one stream, it’s a wellness brand plus investments strategy, which is exactly how a lot of ‘self-made’ reality TV wealth actually works.
Monetising the persona
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Finally, Taja is very clearly building a business around being Taja.
Netflix’s own Tudum calls her a hospitality innovator expanding her “longevity empire,” and her Instagram bio includes bookings, contact details, classic signals that brand work, appearances, and partnerships are part of the machine.
She’s also been featured by Minnect on LinkedIn as an expert and founder in wellness and longevity, not her company, but another way her expertise gets packaged and sold in the modern creator-meets-founder economy.
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