People want justice for Heidi N Closet as she stars in beauty ad with controversial comedian
This was not on my 2025 bingo card, but I'm here for it
RuPaul’s Drag Race star Heidi N Closet has just appeared in the official ELF Cosmetics ad with comedian Matt Rife, and it’s amazing. Nobody expected the random cameo to appear on their TV screen on a random Monday evening, but I’m kinda here for it.
People are up in arms the controversial comedian was a part of it, and felt the brand including a drag queen in the mix didn’t take away from their choice. One person wrote, “just cuz u got a drag QUEEN in the mix DOES NOT MEAN ITS A GREEN LIGHT FOR MATT?!?!
They’ve described Heidi as a “treasure” in the advert, with one person writing, “This could have been ONLY Heidi and been perfect.” However, the person they’ve partnered her up with is not exactly a favourite and people are calling out the brand for working with him.
Some people are even campaigning that Heidi deserves justice. “it makes me so sad that @heidincloset being in an ad for a massive cosmetics company is overshadowed by the fact that the other person in the ad sucks. JUSTICE4HEIDI,” commented one person.
Rife made a joke about domestic violence in 2024. “My boy was like, ‘Yeah, I feel bad for her, man, I feel like they should put her in the kitchen where nobody has to see her face.’ I was like, ‘Yeah, but I feel like if she could cook, she wouldn’t have that black eye,’” he said.
After getting backlash, he said, “Sometimes, people need to laugh to heal.” Rife also shared an Instagram Story aimed at those offended by the joke. “Tap to solve your issue,” read a URL link, which directed followers to a site selling helmets for people with special needs.
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