Love Island’s Luca has been flashing the life of a millionaire but his business is actually flopping
He bought Grace a Chanel bag for her birthday
Love Island star Luca Bish might look as though he’s had the ultimate glow-up from Brighton fishmonger to high-flying influencer, but according to a report, his business figures don’t match this.
He and Grace are still together after meeting on Love Island All Stars, and are constantly getting photographed at boujie events, on holiday and in fancy restaurants. Luca has even shared photos of him flying in private jets.
Grace filmed a video recently where she showed off a £7k Chanel bag that Luca had gifted her for her birthday. It’s not too far from the feed you’d expect from a Kardashian, not an Islander.
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However, The Sun is reporting that what he shows online might… shock! Horror! Not actually be a true reflection of real life. According to the publication, his personal firm, LLB Promotions, that he set up after his first stint in the villa, has a whopping £1 in the bank. Just one quid. Retained earnings apparently sit at just £125.
An insider said: “Luca’s accounts are quite eye opening considering the lavish lifestyle he leads. Luca might not look like he has a lot on paper but he’s clearly getting his cash from somewhere. He mixes in very wealthy circles.”
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It has been reported he’s been using the business to keep his personal expenses afloat, and in the latest accounts still owes his own business over £14k.
Luca recently set up a brand-new business, called The Intensa Group, incorporated in August. Just like LLB Promotions, the firm is reported as focusing on “media representation services.”
The Sun’s source added: “Luca has seen how well Grace does online, and his sister works with influencers all the time – so he has the right people in his corner. It’s taken him a bit of time to find his feet but he knows if he wants to maintain his lifestyle he needs to think much further than fish.”
I mean, yeah.
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