The wages the MAFS UK 2025 cast earned before the show prove who *really* needs fame

Wages before the show has been mentioned in heated talk on MAFS UK 2025. Usually they drop a few details about their jobs and whether they earn lots, but Keye casually used his “six figure salary” as proof he’s not on the show for fame, like others might be.

So, how much actually are the MAFS cast earning? Do any of them really need the boost of fame? Let’s get a breakdown of the jobs they all had before the show, and the average wage these roles carry. Therefore, we can see who really doesn’t need the fame. Spoiler alert: It’s not just Keye.

Julia-Ruth – £24k

via E4

Julia-Ruth *apparently* has the lowest estimated wage, as a dancer. But, she may be paid hourly, or by project – which makes it tough to judge. Plus, she’s been on other TV shows and has had many side quests in her life, which have probably brought in a few pounds. Let’s just hope Keye and Divarni aren’t reading too much into this.

Abi – £28k

via E4

Abi is from Bournemouth, and works as a veterinary nurse. According to Indeed, the average salary for a veterinary nurse in Bournemouth is £28k per year. But, Abi is definitely getting fulfilment from her love of her job. Ahead of the show, she said she’s a lover of animals and “loves her job and the fact she gets to care for animals daily.”

Maeve – £28k

via E4

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Newcastle girlie Maeve works as an aesthetic nurse practitioner. Where she’s from, this has an average wage of £28k per year.

Leo – £30k

via E4

Leo is a graphic designer, which could be earning him around £30k. That being said, if he’s freelance and has well-paying clients, it could be a lot, lot more. Plus, he has his side quest as Hotdog Sanchez. I’m sure that’s making him millions.

Leigh – £30k

via E4

Leigh works in the NHS, as a clinical coder. The NHS is very transparent with wages. According to its website, a clinical coder is a band five job, with a wage of between £28,407 – £34,581 per annum, dependant on experience.

Divarni – £30k

via E4

Divarni worked as a musician before the show. His LinkedIn also states he’s an actor, model, producer, founder, investor AND business advisor. Help me out here, please. He’s also been on TV before, and in a Tinie Tempah music video. Casual.

Leisha – £34k

via E4

Leisha is the manager of a dental practice, which according to Indeed carries an average salary of £34k in Scotland, where she’s from. Before this role, she worked at an Estée Lauder counter.

Joe – £35k

via E4

Joe was a personal trainer before MAFS, which according to Glassdoor, has an average salary of £35k.

April – £40k

via E4

April owns a food stand, so it really is quite impossible to predict her earnings. She’s had some festival gigs, so you can assume her stand is doing well. A few salary sites predict food stand owners are making around £40k in 2025.

Reiss – £40k

via E4

Reiss is from Essex, and his job before MAFS was as a painter and decorator. The average yearly wage for this role in his area is roughly £40k.

Davide – £44k

via E4

Davide is an experienced cabin crew worker. His time as cabin crew has also started a successful social media career. Davide has racked up almost a million combined followers (840k on TikTok and 110k on Instagram), making videos about being a flight attendant.

John – £47k

via E4

John is from Flintshire, where he works as a marketing consultant. This has an average salary of £47k. He could well be earning more money than this, because his MAFS bio states John is “career driven” and owns his own marketing agency.

Grace – £50k

via E4

Grace is a midwife. There are lots of different bands for different workers in the NHS, but her role has an average take home of £50k.

Rebecca – £50k

via E4

Rebecca is from Liverpool, where she works as an aesthetic nurse and clinic owner. She owns her own business.

Bailey – £65k

via E4

Rebecca and Bailey would have a six figure combined salary, as he’s up next. Bailey is a sales manager, with an average UK salary of £65k. He also set up his own micro-brewery?! Earnings? Not disclosed.

Leah – £80k

via E4

Leah has worked incredibly hard to be the successful businesswoman she is today. She owns her own successful businesses. Yes, plural!

Right before she filmed MAFS UK, Leah started a business called Voltaco. This is described as being for consultants on “sales strategy development, product analysis, procurement optimisation, better buying techniques, sales training, business development, and tailored marketing plans.”

Keye – £80k (but he claims six figures)

via E4

Keye got this entire conversation going, when he said he didn’t need fame from the show, because he’s earning six figures already. Before MAFS, Keye was working as a marketing manager in London. His last role (presumably the six figure salary one) was in lifestyle marketing at a company called The Crown Estate.

The average marketing manager salary in London is actually £48k, according to Glassdoor. When you move up in experience, the website predicts you could be earning around the £80k mark. We’ll have to take his word for the six figure claims, then.

Nelly – £83k

via E4

Our girl Nelly is SMART. She works as a cosmetic dentist, which has an average salary of £83k. Nelly works at Kissental in Manchester, and specialises in veneers, composite bonding and Invisalign.

Steven – £95k

via E4

Steven and Nelly would be a power couple, it’s a shame he doesn’t seem to know how to treat her well. He’s an investment banking manager, with an average salary of £95k.

Ashley – £115k

via E4

I SEE YOU ASHLEY. Ashley is raking it in, working as an operations director. Working for a marine construction company, he’s travelled the world and worked across the globe. A flex in every sense.

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