Revealed: The exact amount each Love Island 2025 cast member can charge on Instagram now

Now that Love Island 2025 is over, the cast are entering the world of being able to charge brands for posts on Instagram. Yep, they’re influencers now. They’ve come out of the villa to hundreds of thousands of followers, and a big opportunity to turn that into a full time career. So how much can they each earn?

TopRatedCasinoSites has provided insight into the contestants with the potential to become major influencers. It analysed the Instagram earning potential of Love Island 2025 contestants, excluding those who left during Casa Amor or had only a brief stint in the villa.

The figures were then worked out based on follower counts, and average engagement – which is what brands will usually ask for when looking to price up deals. So, here are the top earners from Love Island 2025, based on how much they can now charge on Instagram. At the end, there’s an honourable mention for the lowest earners, too.

10. Harry – £793

Kicking us off in the top 10 of the highest Love Island 2025 Instagram earners is Harry – it’s estimated he can charge just under £800 per post now. People are only just realising Harry was mega rich before the show, so I’m not even sure if he needs this.

9. Helena – £912

Helena has had the last laugh, as she can charge more than Harry. Her estimated potential earnings are £912 per post.

8. Harrison – £922

I hate that Harrison is considered a top earner, but here we are. Despite his controversial villa stint, he could still bag an estimated £922 per post.

7. Lauren – £980

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Lauren can earn just about more than her partner Harrison, with potential Instagram earnings of £980 per post.

6. Meg – £1,027

Meg just missed out on a spot in the Love Island 2025 final, but she’s still one of the only Islanders who can charge over £1,000 per Instagram post. A win’s a win.

5. Megan – £1,326

Coming back into the villa appears to have worked wonders for Megan, who’s now in the top five earners. It’s estimated she could charge brands around £1,300 per post now.

4. Yasmin – £1,350

Up next is Yas, who after finishing third can charge £1,350 per post. Not a bad pay day!

3. Cach – £1,597

Cach kicks off the top three, with a potential earning of £1,597 per Instagram post. His followers reflect how much people connected with his growth and his bond with Toni.

2. Shakira – £1,700

Shakira has ranked second, with a potential earning of £1,700 per Instagram post. Runners-up with partner Harry, she won viewers’ hearts with her authentic, bubbly personality and relatability. After a tough journey, people were rooting for her to find love – and her followers show just how much support she’s had.

1. Toni – £1,723

Toni has the potential to earn the most on Instagram, averaging at £1,723 per post. As one half of the winning couple with Cach, she was a clear fan favourite from early on. Winning in all senses.

Who are the lowest Love Island 2025 Instagram earners?

Out of the cast, the lowest earners are Jamie (£212), Lucy (£284), Blu (£350), Ty (£386) and Andrada (£416).

Despite reaching the final with fan-favourite Yasmin, Jamie ranked last among Love Island’s top Instagram earners this season, with an average of £212 per post. He hasn’t yet tapped into the full influencer potential of his villa fame. But there’s still plenty of time for him to grow his audience and boost those numbers!

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