Um, Charli XCX is teasing a collab with H&M?! Here are all the clues and what to expect
September 12th is about to become a Brat national holiday
This week, head honcho it girl Charli XCX teased an upcoming collaboration with none other than major fashion brand H&M. Posting a photo of the messy insides of her handbag, a H&M receipt can be seen buried amongst Brat essentials such as lipgloss, wired headphones and of course a CD of the album. So naturally, we were all quick to suspect an upcoming collab.
From Kamala Harris’ presidential campaign to Asda, brands have not shied away from using the inescapable slime green colour and simple black text to appeal particularly to Gen Z audiences, with H&M being no exception.
And H&M, now sporting a Brat inspired version of their logo on Instagram, appear to be the latest to be enjoying a Brat girl summer. No details have been confirmed officially yet, but what do we know about the collaboration so far from the girl who is so Julia? Here’s everything to expect from the Charli XCX and H&M collab.
What items will be featured in the range?
Charli xcx and H&M appear to be teasing a collaboration.
The company has updated their profile picture to the ‘BRAT’ theme and the singer has posted an ad. pic.twitter.com/jJrSr9yaJ5
— Pop Crave (@PopCrave) August 28, 2024
The receipt featured on Charli’s Instagram has microscopic text that if investigated closely, reveals a list of clothing items, suspected to be featured in the collab for fans to buy.
Angel Jeans, Charli’s Dress, Brat Boots, XCX Sunglasses, Hottie Hot Pants, 360 White Vest Top, Club Classic Tee are listed on the brand’s receipt – which all are the essentials any bratty club rat could ever need.
Charli’s fashion throughout this era has solidified her icon status, with thick black hair matched with blackout sunglasses and a white tee becoming her staple look. Now fans can channel the energy of the 365 party girl in a pair of hottie hot pants – NEED.
When will it drop?
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Although no official date has been confirmed, a date can be found on the receipt, September 12th, two days before Charli embarks on the Sweat Tour with fellow pop icon, Troye Sivan.
The same date can be found in the bio of H&M’s Instagram which has also wiped their entire page of any posts. They’re clearly gearing up to enter a new era, Taylor Swift Reputation style.
More importantly, where can we buy it?
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With the receipt showing a British address for Regent Street in London, it is highly likely the collaboration will be available across the UK once released.
Finally! Us Brits getting something good. Charli, I’ll never forgive you for making the Sweat Tour US dates only, but this is just about makes up for it.
The price tag?
Charli xcx has released a Brat beach towel! ($60)
☀️: https://t.co/I6lseihelZ pic.twitter.com/ouUMrSAzo7
— 🏁 (@concertleaks) July 15, 2024
Although we won’t know the prices until the collaboration hits the shelves, H&M is known for it’s affordable, high street prices, so it is likely the collaboration won’t run you dry. Charli, you are the people’s princess!
Charli recently came under fire for the price tags on her own merchandise, with a £50 Brat beach towel and a £16 singular “lower back tattoo” temporary tattoo.
One fan commented on X about the beach towel: “I’m dyslexic and there’s no way I read $60 for a beach towel…Charli..girl.”
I’m dyslexic, there’s no way I read $60 for a towel… Charli.. girl..
— Sill E. Gewce (@ParahoyitsAJ) July 15, 2024
We just want to be hot girls on a budget Charli!
Most fans have expressed their excitement over the potential collaboration and Charli’s new endeavour, whilst others are not so keen, believing that when a brand hops on a trend, it instantly makes it uncool.
One person commented on Reddit: “So I see we are at the lame sellout stage of something being cool.”
Charli, you could never do wrong in our eyes – get that bag girl!
For more like this look at Charli XCX and H&M collab and all the latest news, drama and drops, like The Tab on Facebook.
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Featured image via Instagram @charli_xcx and H&M